The best cameras for recording videos: Learn more about the equipment that will help you make more professional videos

The best cameras for recording videos: Learn more about the equipment that will help you make more professional videos

A camera in hand and an idea in your mind are enough to start your business.

There are no rules for creating online content, provided that you generate value for your audience. This value is a combination of two factors:

  • Relevance: The topic you want to talk about needs to be relevant to people and help them solve a problem.
  • Quality: No matter how valuable your content is, people will not stop what they’re doing to watch your video if the image and audio are of bad quality.

As to the first topic, we have a complete post showing you the step-by-step process to create an online course from scratch.

If you have studied the possibilities and you already know the subject you will talk about, you can skip to the video production stage; this is where a very common question is asked by those who wish to work in this market, “What is the best video recording equipment?

First of all, it’s important to emphasize that you don’t need to make a huge investment to create quality content, you can start recording with any camera you have at home, including your phone camera.

But if you’re willing to invest a little more, there is equipment that can help you make your content look professional, and that’s what we’ll talk about in today’s post!

Types of cameras

The type of camera you choose depends on how much you are willing to invest, the type of video you wish to make, since there are specific models for long recordings, scenes involving action and movement, etc.

Below, we list the main equipment and talk about the pros and cons of each one.

Compact

The main advantage of compact cameras is the fact that they are easy to operate. They usually have automatic image controls, i.e., you don’t have to set the ISO or aperture manually when using them.

This can be an asset to anyone who is starting to create content now and still doesn’t know much about capturing images.

These cameras are also easy to carry and are more affordable, ranging from R$ 300 to R$ 800. An example of a compact camera is the Sony Cybershot line, which was very popular in the early 2000s.

compact camera

Does this mean that this is the best model for the recording of your videos? Calm down, it’s not that fast or that simple!

Compact cameras meet the needs of a novice content producer well, but because they have fewer features, they can render less professional images. Think about the purpose of your video before you start recording. If the idea is to make a vlog, which is more informal content, a compact camera meets its purpose perfectly.

Action Cam

Action cams are types of compact cameras that stand out for having a lightweight and very resistant body, which makes it an excellent choice for outdoor shooting or extreme sports videos.

This type of equipment can be easily attached to different surfaces because they are very small and have several types of specific supports to attach them, which yields good images in moving scenes. They became very famous in 2011 with the launch of GoPro 2.

actioncam camera model

Although having certain advantages, action cams have limited features, so they aren’t the most recommended equipment for the recording of educational content.

Camcorders

During the 1990s, camcorders were widely used to create much of the audiovisual content available at the time, including movies.

They are usually small and easy to operate, they can have manual features, such as audio control, focus and zoom, good battery life (which provides good recording time), in addition to the movable display, which facilitates the capturing of images. They are ideal for longer recordings such as lectures, for example.

camcorder camera model

The main factor against the use of this equipment is that it doesn’t produce very good images, which can compromise the quality of your content.

Recently, certain artists such as Lana Del Rey have used Camcorder aesthetics in their video clips, but it is impossible to predict if this trend can impact content produced for educational purposes.

When in doubt, prioritize your viewer’s profile.

“More important than the equipment’s brand are the features that it contains. I’d recommend that you choose cameras that have an LCD flip display, since this feature makes the recording process easier, especially when you are recording alone”.

Luciano Baêta

Videomaker @Hotmart

Smartphones

Currently, most smartphones already record in full HD (High Definition), which is critical for capturing quality images. In addition, cell phones are convenient equipment because you can take them out of your pocket and take a photo or make a video at any time.

You can also produce interesting content with the help of a few applications that allow you to add filters to your photos and videos to make the content more suitable for your message.

The price range of smartphones varies greatly. It is possible to find devices with fewer features starting at US$ 150 to more modern phones, such as the iPhone for example, which costs between US$ 349 to US$ 949.

example of smartphone

On the other hand, smartphones generate lower-quality images when compared to DSLR cameras, which we’ll talk about below, and aren’t very suitable for recording videos in low-light environments.

DSLR ou mirrorless

Finally, DSLR cameras, which are the most recommended for capturing videos since they offer excellent image quality, control and stability, among other advanced features for those who are recording.

This type of equipment has interchangeable lenses, i.e., you can use fisheye lens or blur the background of the image to reinforce your intention with the video and make it more attractive to your audience.

“For beginners, I always recommend the entry-level Canon DSLR line (t2, t2i, t3, t3i, etc.). With them, you can learn all the operations of a regular video camera and have the option of using different types of lenses. They work exactly as video cameras, which can cost up to 10 times more. “.

Rafael Castenheira

Videomaker @Hotmart

DSLR camera model

Precisely because they offer many features, DSLR cameras are more expensive and harder to use, so we recommend that you do not make this investment until you have some video skills.

“For those who have no idea what a DSLR is, the Canon SX 60 (semi-professional equipment) is the best equipment to get started. The camera has optical zoom of up to 65x and takes raw photos (image format), it records HD video (1080p 60fps) and has an average price of R$ 1,800. “

Daniel Gomes Lacerda

Videomaker @Hotmart

Other care you should take with your videos

Having good equipment to create quality content is not enough; there are certain aspects of your video that cannot go unnoticed if you want your audience to engage in your channel.

Lighting

Lighting is very important for videos; after all, without it there is no picture. So you need to take basic care so your video does not look amateurish.

Despite the recording environment being well lit, the camera cannot capture all of the light, which can render “grainy” images. This loss of quality occurs with any type of equipment, regardless if you are recording with a smartphone or a DSLR camera.

Therefore, our main tip is to use artificial light. But rest assured that you don’t have to invest much to obtain good lighting for your videos, this is what we wrote a complete article about the topic!

>> Click here to read all about lighting.

Soundtrack

If you think of films like Titanic or Star Wars you’ll find it almost impossible to remember a scene whose soundtrack is not as striking as the scene itself. In the case of Star Wars, the imperial march has become an anthem for those who follow the nerd universe.

That’s why, when you edit your videos, it’s important to choose a good soundtrack and use sound effects that help reinforce your message and impact your audience. It is worth mentioning that you can only use soundtracks that are in the public domain, which are royalty free or creative commons.

Public domain

As the name says, the copyrights are public (in Brazil, after 70 years of the death of the author, the work becomes public domain), but this does not always mean that you can use the music freely, because the artist might still have rights to the selected recording.

Creative Commons

Generally, authors allow any type of use freely but it is still recommended that you pay attention to the legal responsibilities since the artist may release it for certain uses (non-commercial, for example) and restrict it for others (such as ads).

Royalty free

You don’t need to pay royalties but that doesn’t mean that the music is free. Generally, you pay once and use it according to the specified assignment.

To find tracks for your video, we recommend three platforms: Audiojungle, which is a paid service, Free Music Archive or YouTube Audio Library, both free. Regardless of your choice, it is important to read the soundtrack’s terms of use and stay within the license’s attributions so as not to infringe third party rights.

If you want to earn income from your YouTube channel, you should redouble your attention to that aspect because the platform only monetizes videos that are completely free of copyrights.

Learn more about monetizing videos in our text about Google AdSense.

Audio

People will watch videos with poor image quality, but the same does not occur with poor audio since it prevents the viewer from understanding what you are talking about.

But don’t worry; there is a simple way to solve this problem: you only have to use a lapel microphone every time you record a video. It is a discreet, easy-to-use device that can be found in any electronics store.

In order to capture audio, you can connect it to your smartphone with an adapter, which costs less than US$ 20. It is a simple solution that prevents the camera from recording external sounds, ensuring good audio quality.

“Just as important as the camera is thinking about the solution to capture audio. I recommend a lapel microphone and an adapter to use on the cell phone, an investment of approximately R$ 50, which will significantly upgrade your productions.“.

Antônio Celestino

Videomaker @Hotmart

Why invest in the distance learning model

Before you think about the best recording equipment, it is important to understand why you should create video content to educate your audience.

The last EAD Census, referring to years 2015 and 2016, showed that last year 25,166 online courses were offered among the institutions analyzed.

Of this total, almost 80% are free courses, i.e., people are not only looking for undergraduate distance courses, but also any content that can be consumed online, such as confectionery courses for example.

Now, get ready for another impressive number: over 5 million students are currently enrolled in online courses, which represents a 23% increase compared to 2014.

If the numbers above are not enough to convince you to adopt video classes in your business strategy, another attraction to this type of content is its ease of distribution. Unlike face-to-face classrooms, this format is easier for people to use since all they need is a device with internet access to watch their classes and they can do so regardless of the time, anywhere in the country and the world.

This means that you can reach more people with a much smaller production effort, and best of all: your video can generate income while it is available for viewing; all this by working from home.

Start creating

With this post, you have realized that it is possible to record videos with any equipment you have at hand.

But more important than the equipment chosen is the idea behind the video. If your content adds value to the viewer, you don’t have to buy a US$ 10,000 camera to start recording.

Don’t allow the lack of the right camera keep you from sharing your knowledge with others. Remember that even major entrepreneurs only learned by trying, in other words, the important thing is to start recording. As you acquire practice and your business grows, you will be able to create increasingly professional content and you will be able to invest in equipment with more advanced features.

In the meantime, we encourage you to read our guide on how to make money with videos.

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