What are the best selling products on the Internet?

Do you want to spend more time with your family, be your own boss, have flexible work hours, but have no idea how to start? Learn about the 15 best selling products on the Internet and become an online entrepreneur.

The image represents a concept of the best selling products

The Internet has changed consumer shopping habits. Today, it’s easier and more practical to buy something you need using mobile devices.

When online shopping first started, people felt discouraged, especially when it came to the security of personal data. But now, one can see how online shops (a.k.a. e-commerces) have been working more and more to ensure the safety of their buyers.

Of course brick-and-mortar shops still exist and thrive. But did you know some products have been constantly searched and bought online?

That’s our topic for this post!

Here, you’ll learn the 15 best selling products on the Internet, which are:

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Clothes Shoes Accessories Fitness products Cosmetics/Parfums Books Online Courses Electronics Smartphones Computers Games/Toys Furniture and decor Customized products Subscription Clubs Food
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The order we’ve chosen to introduce the products does not mean one sells more than the other.

If you have been thinking of becoming a digital entrepreneur, we hope that, by the end of this post, you’ll have some ideas to start your business. But if you haven’t thought about this yet, we believe that, after reading it, you’ll realize this is an option for you.

1. Clothes

If there’s a business that is never out of fashion, it’s clothing.

This is because this is a strong industry in the market and, even though clothing is an essential item in people’s lives, seasonal fashion makes people consume more and keep the market heated.
In the past, people needed to go to stores not only to try clothes on, but especially, to see what was available. With the Internet, it’s possible to see everything the e-commerce makes available.

And on the topic of not being able to try the clothes on, nowadays, some online shops describe the specific size, with all the measures, for example, waist and hip measures, bust and collar centimeters, average weight and height for each clothing size, etc.

On the clothing market, you can choose to work with different kinds of clothes or set a more specific niche and focus only on one piece, for example, party dresses.

2. Shoes

Shoes, in general, are products people really look for on the Internet, especially after the huge sales success on online shops, such as and Zappos.

Just like clothes, you can choose to sell only one type of shoes or you can vary and sell a diversity of shoes on your e-commerce.

Besides, there’s also the option of selling custom shoes, such as party flip flops or embroidered sandals, it’s up to you to know how to customize these items.

The good thing about working with these items is that sizes are usually the same from one brand to the other. Of course, some molds may be bigger or smaller, but if you describe the exact measures of the product, just like it’s done for clothes, it’s likely the shoes will fit perfectly.

Even if you want to sell shoes without the size format of your country, all you need to do is convert the number and let your customer know the right size for her.

3. Accessories

Still on the personal image topic, accessories are really common on the Internet, whether at big, well-known shops, which already have the physical structure needed or small producers who create different accessories.

Within this niche, there are earrings, necklaces, bracelets, watches, glasses, hair accessories, so on, so forth. Once again, what counts here is your creativity and desire to sell something you’re interested in.

4. Fitness products

You must be wondering: but don’t fitness products involve clothes, shoes, accessories, food, and much more?

And yes, you’re right.

However, we’ve set this category apart because when a person is specifically looking for something in the fitness world, even if it’s clothes, it’s likely she will use this keyword to search instead of making a generic search using the term “clothes”.

In this niche, you can do business with several items but we believe that it’s important to choose something specific, so your audience isn’t confused about what you’re offering.

Besides, if you dedicate yourself to just one item, you can focus more on it and create specific strategies to selling it.

It’s interesting to notice that, when you choose to sell fitness products, you’ll be able to talk to an engaged audience.

This is because most people who search something in this market already have an idea of what they’re looking for, so your sales campaigns can be more assertive and speak directly to your buyer persona.

(If you aren’t familiar with the concept, we have a post that may help you, just click here to learn how to create a buyer persona.)

5. Cosmetics/Perfumes

Working with cosmetics and perfumes is a good option. Hair care has always been explored by women. However, nowadays, it’s possible to notice that lots of men are also interested in taking care of their appearance.

That’s why investing in this niche can be really interesting and expansive. You can, for example, focus on Black hair, curly hair, which are micro niches that are growing in the US. Or also, beard products, which is also growing in demand.

6. Books

Amazon is one of the pioneers in online sales and its chief-product are books.

They are best selling products on the Internet because books can embrace a large number of possible solutions for problems people look for. It’s possible to find books with topics going from medicine to self-help.

Another advantage of this product is that you can find them in the most different formats: big, small, physical and even online, which is our next tip of best selling products on the Internet.

7. Online Courses

Are you an expert in something or know how to do something so well that people always ask you for help when they need it?

Why don’t you share your knowledge with people who still don’t know you but who wish to learn more about what you have to teach?

This is the fundamental dynamics of the online courses: you’re an expert in a subject and can teach it to many students around the world by just creating a course with your knowledge.

And what is the most interesting about it is that your course can have the format that best pleases you. You can create an ebook, a video, come up with a members area, or any other format that can be accessed through the Internet.

Online courses are best selling products on the Internet because, more and more people have been looking for comfort and agility to learn new subjects. By using this format of lesson you can share knowledge without your students having to leave their houses to study.

So, think about your skills and invest in it. This can be a great way for you to make money and still help people with your knowledge.


8. Electronics

Electronics, in general, are very sought after on the Internet.  The list goes from TV sets to fridges. Of course, these products have higher prices, which require a big investment from the beginning.

However, if you already have a brick-and-mortar business that sells electronics, advertising online is a good idea to increase your profits.

Another option is to create an appliances bazaar. You can resell products people don’t want anymore and get a commission for each sale.

Use the Internet, especially Instagram, which is a social media directed to images and short videos, like a window to showcase what you’re selling.

9. Mobile phones

Just like electronics , mobile phones made the list for best selling products on the Internet

We’ve separated these products from electronics because this niche isn’t focused only on smartphones and cell phones in general. Here, you can shake things up and sell accessories, such as cases and cell phone supports for cars, which are products that don’t require a high investment in the beginning.

10. IT

People always look for computers, notebooks, HDs, and IT accessories in general, after all, the people searching are usually constantly connected to the Internet.

Once again, this is a niche which requires an initial investment. But if you don’t have the money to invest but knows how to format a computer, for example, you can start a business in this niche by offering your services.

11. Games/Toys

When we talk about games/toys, it may seem like we’re only talking about kids products. However, you should know that board games and video games are very sought after nowadays.

These are interesting options to give as a gift, so it’s a good idea for you to invest.

12. Furniture and decor

Thinking about home decor doesn’t always mean buying expensive, luxurious furniture. Of course, you have the option of selling this kind of product. Antiques, such as dressers, are trending nowadays and are products that people are really looking for not only in physical shops.

But if you can’t start selling furniture because it takes up storage space, why don’t you start with small decor items?

Pictures, lamps, rugs, decorated pots, or any other product with an interesting design are good for selling. And if you have a neck for painting or embroidering, for example, you can add that to the pieces you’ll be selling.

Use your creativity and think of small pieces of decoration you would like to have at your own home. It’s possible that other people want the same products as you.

13. Customized products

Customized products are a great market to start a business. This is because they’re a hit as gifts.

You can create an e-commerce that customizes mugs, notebooks, comics, T-shirts, flip-flops, everything you can produce with a customized theme.

It’s also possible to go beyond this kind of product. Have you noticed how parties have become more and more personalized?

If you have skills to work with paper, you can create an online shop that does scraps for parties. Scraps are paper objects cut and put together to incorporate birthdays and events in general. Still in the party theme, you can create customized products made out of Biscuit.

Something that is really interesting and cheerful in this market is that you can be as creative as possible and customize different products to sell.

14. Subscription clubs

Subscription clubs are more and more diverse and sought after. Currently, it’s possible to take part in wine, book, restaurant and many other clubs.

To create this kind of product you definitely need to be knowledgeable about something you can pass on to other people, such as beer clubs, where people who understand about this beverage choose the best labels to send the participants.

But don’t be discouraged! You can use different kinds of knowledge to create a subscription club.

Let’s assume you have a flower shop. A good choice for you is to create a club where people receive some kind of flower every week. Then, you get to incorporate your physical business to the online world.

15. Food

Last, but not least, we’ll talk about a niche that is essential to all people: food.

Do you like cooking and do people always compliment you on your recipes? Why not invest in this?

In the food industry, you can start a business in different areas. You can sell sweets and cakes, party treats or frozen snacks, fitness food, salads in a bowl, frozen food, and so on.

You need to keep an eye out for FDA regulations so you don’t have legal problems. Besides, always work with fresh, high-quality products because you need to avoid people getting sick from your food.

Establish your niche

After we’ve shown the best selling products on the Internet, we need to talk about your niche.

Which product do you intend to sell on the Internet?

Each segment has its own particularities and an audience with common interests. That’s why it’s important to establish your niche, so that you get to choose a product that will meet the needs of your customers.


If you read up to here, you were able to know that there are countless opportunities to start an online business.

Be prepared with our checklist on how to become a Digital Producer:


On this post, we decided to show the 15 best selling products on the Internet, however, there are many other options for you to invest.

What’s important is that you understand that you can start working online and with something you like, you just need to find your niche.

Do you already know your market but still have questions because you believe your idea has already been over explored? Check out our post with 9 incredible tips for you to innovate in a saturated niche.

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