How Hotmart works


How Hotmart works

What exactly does Hotmart do? In this post you will learn how you can participate in Hotmart, and the different things Producers and Affiliates are able to do in our content distribution platform. Read on!

In this post, you will learn exactly how Hotmart works. Hotmart is an online content distribution platform, where you can participate in two different ways:

  1. As a Producer of Digital Content
  2. As an Affiliate

In both cases, Hotmart will act as an intermediary platform, with the objective of making life easier for the Producers and Affiliates.

Hotmart is here to simplify your digital business!

With tools specially created to automatize your publication, distribution, and payment processes, you have more time to develop your product and build a closer relationship with your clients and prospects.

Moreover, with the help of Hotmart, you don’t need to hire experts to develop or set up complex systems.

We make everything simple for you, so you only have to worry about the quality of your content, what your working hours will be and what techniques you will use to promote your products.

Let’s now see how Hotmart works if you want to become a Producer.


Producers are people or companies that have created digital content to sell. This content can be in a variety of formats, such as ebooks, videos and podcasts.

When a Producer publishes the material to be sold through Hotmart, he or she can take advantage of a series of resources in automation, safety and, also, promotion.

Check out some of the benefits Hotmart offers:

  • Hotmart offers all infrastructure of safe storage;
  • Hotmart possesses a solution of high conversion for online payment (including international payment);
  • Hotmart distributes and pays the commissions to the promotion partners (Affiliates) automatically;
  • Hotmart makes a variety of tools and reports available for the management of sales and products.

Like what you see? So check out the next steps:

  • Sign up for Hotmart;
  • Access the Platform and complete your registration by filling in the Payment Information (how we are going to pay you) and your contact information;
  • Register your product. In this step, you will inform the name, description, price and you will also decide if you will allow other people to promote it for you;
  • Set up your sales page;
  • Publish the product.

After the publication, the product will be reviewed by our Editorial Team. The objective of this review is to check if the product and the sales page comply with Hotmart policies.

When the product is approved, you will then get your direct payment link to post on your website and start selling your product!

Would you like to learn more?

  • Learn about a new way of delivering your digital products, discover Hotmart Club

Visit our Help Center – Producer’s Guide 



Affiliates are people who want to make a profit by helping other people promote their products online. As an Affiliate, you can choose among hundreds of products to promote and earn commissions whenever a sale is made through your referral. Becoming an Affiliate with Hotmart comes with a lot of perks:

  • You don’t need to have a product to start making a profit;
  • You don’t need to deal with a buyer directly, nor offer support to the buyer (this is done by the Salesperson, who’s responsible for the product);
  • You don’t need to have a website beforehand (although it is highly recommended). You can start promoting through other channels, like social media;
  • You can be completely sure you will receive the money from the commissions you generated. Hotmart is the one who manages the commissions, so there is no risk the producer will fail to make the payment.;
  • You can choose from hundreds of products in dozens of different niches with excellent commissions (some of them over US$ 25.00).

If you haven’t got a product of your own, starting as an Affiliate is the quickest way to generate financial results for your website or your profile on social media.

To become an Affiliate, follow these steps:

  • Sign up for Hotmart;
  • Access the Platform and complete your registration by filling in the Payment Information (how we are going to pay you) and your contact information;
  • Visit the Marketplace and find the products that best suit you and your audience. For instance, if you have a Travel Blog, find products related to this topic to promote;
  • When you find a product that interests you, click on “Promote” and get your Affiliate link to that product;
  • And that’s it! Start promoting! :)

You can view the reports on Affiliate clicks at any time, as well as track your referrals and commission earnings in your Hotmart dashboard. Thousands of people have already joined Hotmart as Affiliates, what about you? What about starting now?

Would you like to know more?