10 steps to attract the perfect Affiliate to your product

10 steps to attract the perfect Affiliate to your product

With this guide, you will learn how to attract affiliates to your product on the Hotmart Platform in 10 simple and essential steps. Scale your sales and boost your digital business!

So, you’ve finally created your product, it’s ready to be bought and reach high temperatures at Hotmart, right? Then, it’s time to promote it, and finding the right Affiliates for your niche is one way to boost your sales quickly.

But, if using Affiliates to increase the promotion of your product is still a problem for you, this post teaches you 10 steps to attract true business partners and call the attention of Affiliates who can take your product to the next level.

However, before showing you how to attract Affiliates and take these steps, we need to let you know the 3 interaction channels between Producer and Affiliate within Hotmart.

  • Closed Affiliates Program

Here, the Producer chooses not to use Hotmart’s Affiliates program, therefore, she is the only one to promote her product. Although a valid option in some cases, it’s not the most recommended for people trying to increase the sales of their product quickly.

  • Only previously approved Affiliates can promote the product

You choose the Affiliates program, but you decide exactly who can promote your product based on your requirements. It’s the ideal option for Producers who are trying to find people willing to promote and generate sales but wish to know exactly what the Affiliate is doing to reach this goal.

  • All Affiliates can promote the product

Leaving affiliation open to any Affiliate is an opportunity to get a lot of promoters very fast. However, it’s important to clarify that, in these cases, the Producer must be attentive to how her product is being promoted and how interaction among her Affiliates is.

All these 3 options can be easily set by going to the screen Edit Products and, regardless of your choice, understanding that the Affiliate is a business partner is the way to attract the most appropriate users for your business following these 10 steps:


1 – Choose a really good picture of your product for the Hotmart Market

In most cases, the first contact of the Affiliate with your product is on Hotmart’s Market screen. There, your product fights thousands of others for attention, that’s why you should add an eye-catching image right away.

The photo must be in JPG, PNG or GIF format and be 2MB tops. Plus, using the Producer’s picture or your Company’s logo together with something that features your product is an excellent option.

Producers who know the value of a good Affiliate, use this space to highlight some benefits for people who promote it, such as commission, promotions and even prizes for people who get good results.

2 – Enter exactly what you expect of your Affiliates in the field “Information for Affiliates”

The description area of your product is where the Affiliate will understand what your product is about. There, you will find a place to write down the information Affiliates need and, unfortunately, many Producers forget to add a good text that is clear and persuasive.

This space was created so you can explain the requirements to promote your product and how the Affiliate can get in touch with you. Another important aspect of this description is highlighting the advantages of promoting your product. This means that this is where you show how attractive it is for Affiliates to promote your product.

3- Use groups and forums to find partners for your business

To attract good Affiliates it’s not enough just putting your product into the Market. Because just like it takes a lot of effort to find good suppliers, partners, and associates, finding the best Affiliates is no different.

The simplest way to get in touch with prospects to promote your product is by interacting on Facebook groups and discussion forums about the topic.

In these spaces, you can exchange ideas with Affiliates who, just like you, are interested in selling more.

how to attract affiliates in 10 simple yet essential steps

Affiliates are a part of your business. The better you can manage them, the more results they’ll bring to your product.

4 – Turn people who are related to your niche into Affiliates

The Affiliates market is still unknown to lots of people. Even by those who have their own websites and pages with a considerable audience. Inviting them to work with Hotmart, starting by your product is a way to get qualified Affiliates who are still learning how to play the game.

For example, if you have a course on how to play the guitar and you know a YouTuber with a huge audience who plays covers of famous hits, you can invite her to promote your product in exchange for commissions.

The Producer who wants to get Affiliates by taking this step needs to be very patient. After all, you need to convince the person not only to sell your product but also show them how to take part in an Affiliates Program is beneficial.

5 – Attend events in the area

Besides exploring forums and Internet communities, you can start going to events or meetings of Hotmart users in your city. There are several events like that all year long, and Hotmart has its own event: FIRE.

Good networking many times is all you need to start your partnership with that one Affiliate who is just the right one for your audience.

6 – Create exclusive materials for your Affiliates

Affiliates need content to do a good job with your product. Make banners, make images available for editing, let them know exactly who your audience is. In short: make your Affiliate’s job easier.

One excellent way of doing this is by creating different sales pages, in which you think about the different needs of the Affiliate. For example, an Affiliate who works with email promotion needs a page with fewer details than one who uses Facebook ads as her main source of traffic.

Do a quick research on Hotmart and become an Affiliate to the hottest products. You’ll soon notice that a good part of them have many alternative pages so that Affiliates can choose how they are going to promote the product.

7 – Offer a fair commission

Each product has an average sales cost for the Affiliate. In some cases, this cost is low and the Affiliate quickly recovers the sales cost with the profit he makes in the commission. In other cases, especially when the product is new, the Affiliate doesn’t know the cost and she needs to make some tests.

That’s why the commission you offer must cover the sales costs and still have a profit margin for the Affiliate. So, if you offer low commissions, it’s likely that Affiliates will run away from your product.

Look on Hotmart’s products what is the commission percentage regarding the most common price in your niche. This helps you understand the prices in your market, even if your product is new.

8 – Enable Hotmart’s tools that help Affiliates

Hotmart has many tools that help Affiliates promote your product. However, in order for them to use all we have to offer, you need to enable some of them.

One of the favorite tools for Affiliates who also create content is the Automatic Bonus Delivery. With this system, it’s possible to deliver files or websites along with the product the Affiliate is promoting and Hotmart is responsible for automatically sending this content to the buyer. This means that the Affiliate doesn’t need to worry about sending the bonus she had promised.

Another essential tool for your Affiliates is the use of HotLeads in your email capture pages. It’s through this tool the lead generated by Affiliate is marked and, if she buys your product, Hotmart can also identify by the email who was responsible for that sale.

You need to enable both tools and they’re pretty easy to set up.

9 – Keep a conversation with your Affiliates

As I’ve said in the beginning of this post, understanding that the Affiliate is a business partner is the best way to make her do her best. Major Producers usually have the role of Affiliates Manager in their teams, which is a professional able to answer many of the Affiliates demands and, especially, guide them to do a good job.

But, even if you don’t have a team, you must take on the role of taking care of your business partners once it is vital for your business growth. You need to listen to your Affiliates and think of ways to make them more productive.

Have recurring meetings on Skype with your best Affiliates and try to help the ones who aren’t performing well, but who show interest and potential. Never forget: they are a part of your business.

10 – Be your own Affiliate

Nothing is better to know what your Affiliate wants and needs than being your own promoter. Try to sell your own product. Besides being essential for your business independence, it’s important to let you keep the conversation on the same level as your Affiliates.

Difficulties in finding the right audience, possible problems with your page and possible improvements that only an Affiliate is able to find can be found when you promote your product.


So, this is it. I hope that with these 10 steps you can get the best Affiliates to your product. Leave in the comments section other actions you know to help boost your sales and tell me about other subjects you want to read on our blog.

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