How to choose good images for Facebook
Learn how to get your followers’ attention!
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Learn how to get your followers’ attention!
If you are in the digital market, you have probably noticed how social networks can be great allies to promote your business. This is because they can be used as online displays for your products, as well as being great for creating a relationship between the brand and your customers.
For example, Facebook conducted a survey that showed that, as far as the entire world is concerned, there are 3 million active advertisers on this network. This means that small, medium and even major entrepreneurs are increasingly realizing the importance of connecting with their audience through Facebook.
But with such a large number of advertisers, you are right to think that it must be difficult to stand out; after all, users receive dozens of brand publications on a daily basis; and with big business coming into this fight, the scenario may seem even more complicated.
But you should know that even with competition that looks scary right now, you can create strategies to stand out and one of them is about choosing images for Facebook.
Despite being a social network that allows sharing of videos and texts, visuals still attract people mainly because they are easy to assimilate.
So, in today’s post we’ll show you a few tips to help you choose good images for Facebook and get the attention of users on this network.
First of all, you need to know that your personal profile cannot be the same as your professional profile. Even if your product uses your face as a brand, do not mix the two Facebook accounts.
Amelia has an online course about hairdryer maintenance Amelia Hairdryers. She uses her first name and is the host of all the videos she posts on her YouTube channel and course.
Despite this, Amelia has 2 Facebook accounts:
Of course, if you have a logo, it will be even better to identify your business so people won’t confuse you with your brand.
Once you have made that difference clear, you can start thinking about the profile photo. This will be the image that will appear in the small square to the left of your Facebook page.
The ideal size for this Facebook photo is 320×320 pixels or its equivalents: 180×180, 360×360 and 900×900, for example.
Whenever you add or update your profile photo, Facebook will offer 3 options if you are using a computer and 4 options when access is mobile:
When choosing the image for your profile, Facebook will also provide the option to crop your photo. If you don’t want to, just click Skip Cropping in the lower left corner and then Save.
Profile picture tips
Here are a few tips so you can choose a good photo for your Facebook profile:
The cover page image is the largest photo that appears on your Facebook profile, located at the top of your main page.
As with the profile photo, the image chosen for your Facebook cover page needs to be linked to your business; after all, it will be the visitor’s first contact with your social network.
To load a cover page photo, you need to:
Facebook’s timeline is the place where posts are shown. It is where the latest updates made by the people you follow on this communication channel are displayed in chronological order.
The timeline will appear on your homepage as soon as you sign in to your Facebook account.
It has recently been confirmed that this network does not deliver all content posted to all users. So, you’ll only see posts that Facebook itself, with its algorithm, find more relevant to your liking; in other words, you will view posts according to your information and interactions made on this social network.
You can post pictures, gifs and even videos on your own timeline to deliver content to your followers. So let’s show you the best practices for these three types of posts:
Creating content with interesting images on Facebook is a great way to get users’ attention. To do this, you have to pay attention to certain details:
Animated GIFs are a widely used image format on the internet nowadays. Its main feature is that they draw more attention because they are animated.
In order to post this type of image on Facebook, the network recommends that you use the GIFs that Facebook itself provides. However, you can also upload images that are already saved on your computer or mobile device.
GIFs, just like video posts, are produced in a continuous loop (automatically and repeatedly).
There are a few best practices recommended by Facebook, such as:
You can also add videos to your timeline, which is a very interesting feature since this format attracts many people.
The process for videos is very similar to Facebook images. You only need the following:
As with all content posted, videos also need to be reviewed before posting. We recommend the following tips:
Have you thought about how important it is to choose the best images for your ads?
This should be considered carefully because images influence your persona’s decision-making process. That’s why choosing an image for an ad is much more than merely aesthetic criteria.
Of course you need to take into consideration your brand’s visual identity and whether or not the image is pleasing to your audience. But in addition, it needs to communicate and persuade the person who is viewing your ad.
When you create a campaign, you always need to consider images with which you can use aesthetics in your favor, searching for factors that your audience likes and align them so that they do not interfere with your ad.
The guidelines recommended by Facebook are:
In addition, it’s also important to consider 4 factors so that your campaigns have a good conversion rate:
By doing this, you will be able to place your product closer to the consumer.
For example, choose photos with people using your product and try to show the sensations they might have while using it.
The big mistake certain entrepreneurs make is choosing images for Facebook that only show the product or the brand. By focusing only on your business, you end up forgetting about your customer, which is the most important.
In some ads, it is difficult to identify where the button is to click and purchase the offer, since there is no color contrast. This makes it difficult to read what is written.
In addition, it is very common to also find images that are not related to the actual purpose of the ad, which is getting clicks.
Remember that the button to click on your ad cannot be discreet. Users have to identify you as soon as they view your campaign.
So, always let make it stand out without creating confusion with your photo. In addition, Facebook recommends that text not occupy more than 20% of the image area.
Try to create harmony between text, image and the button so that all elements can contribute to make people click on the ad.
If you’ve applied the two tips above and your ads are still not performing well, try changing the saturation of your images.
Saturation refers to our perception of colors and it is ideal for making the colors of an image more vivid. This can make your image draw more attention in comparison to other images with which your ad will compete.
It’s very important to know that you cannot create ads with copyrighted images. So don’t run campaigns with photos from Google Images, for example.
You can invest and buy images or even take your own photos. But if you still can’t do this, there are several free stock photo websites, such as Shutterstock, where you can find great images for your campaigns.
As you may have already noticed, knowing how to choose images for Facebook is a very important task for those who use social networks as a promotional strategy; and as you’ve seen, this importance is largely due to the fact that posts with visual stimuli attract the attention of users.
Always remember to follow all the guidelines recommended by Facebook and especially, choose clear images that are pleasing to your persona and are related to the visual identity of your brand.
Also check out our post on how to sell via Facebook and learn even more about using this social network in your favor.