How to make money as an Affiliate: key initial steps

5 tips for people who have started selling digital products!

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If you’re reading this post, you probably already know that it’s possible to make money as an Affiliate by promoting other people’s products on the internet.

This profession has been highly sought after by those who have sales skills, want to work online and on their own, but without having to, necessarily, create a digital product.

If you fit this profile and would like to know how to get started, we’ll show the key initial steps to start selling digital products on the internet.

Check it out:

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  1. Learn all about the digital market
  2. Study marketing techniques
  3. Choose a niche to tackle
  4. Pick a good Affiliate program
  5. Decide on which products to sell
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What is an Affiliate?

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An Affiliate is a person who recommends third-party products, whether physical or digital, in exchange for a commission for each sale made. To do this, Affiliates promote links of products that are available on sales platforms.

On top of having a thorough knowledge of sales techniques, Affiliates are also experts in the digital market and understand everything when it comes to increasing sales.

That’s because they constantly study the market and all the marketing strategies available to promote a product.

This job first became well-known after the creation of the Amazon Affiliate program, which enabled people to recommend and sell products through the Internet, therefore, reaching global scale.

But it was only in 2000 that affiliate marketing became better known around the world.

It was only then that people understood the advantages of promoting third-party products, and came to know how profitable this sales approach could be, as well as being mostly risk-free.

Moreover, the improvements made to the available tools and the creation of other affiliate programs have made this market grown not only with a focus on the sale of physical products, but mainly in digital products, such as online courses and ebooks.

How to get started

If you are interested in this career and would like to start working on the internet, check out the following steps to start making money as an Affiliate:

1.  Learn all about the digital market

If you want to work on the internet, the first step is to study and learn everything about the digital market.

You need to understand how online sales work, what resources you can use to promote products, who your competitors are, and especially, what’s on-trend (we’ll talk more about this later in this post).

Trust me: It’s possible to earn money as an Affiliate even if you aren’t familiar with the digital market, as long as you dedicate yourself to it, and are willing to learn all about it.

Working as an Affiliate is something that rests squarely on your shoulders. After all, you’re the one who needs to take time to study and learn everything about the job.

A good tip is to follow marketing blogs and YouTube channels that talk about the digital market.

In addition to being free of charge, they are made by people who are already familiar with the market, so their tips can help you a lot.

2.  Study marketing techniques

At the beginning of this post we talked about how in order to make money as an Affiliate, it’s important that you have sales skills, right?

As you’ll be promoting other people’s products, it’s crucial that you understand everything about marketing.

But don’t think for a second that only those to know all about marketing strategies are ready to start selling online.

Just like in Tip 1, it’s possible to study marketing techniques and learn everything that involves sales skills.

There are several digital marketing courses that teach everything from the basics to the most advanced techniques, and you can even find some courses that are free. So there are really no excuses for not learning how to make sales online.

3. Choose a niche to tackle

Once you learn more about digital marketing and marketing techniques, it’s time to choose which area you’d like to tackle.

In the first tip, we talked about how you need to understand what’s trending on the market, right?

This is very important when it comes to choosing your area of expertise.

You should definitely consider areas you like and identify with the most. But it’s possible that are interested in various niche, so thinking about market trends can help you a lot when you need to choose a niche.

Think about your skills and hobbies, because this way you’ll be able to promote a product you’re familiar with.

Moreover, using Google Trends and checking out sought after topics on the internet can be very useful. That way, you’ll be able to understand if the area you’re planning to work on, can indeed be profitable.

But keep in mind! We’re not stating that if you choose an area that’s not on-trend it necessarily means you won’t sell.

Your sales depend on how you promote products and to which target audience you are creating marketing actions. So, even if your niche is on-trend, with assertive actions and a well-engaged audience, you can still make money as an Affiliate.

4. Pick a good Affiliate program

It’s no use learning all about online sales if you aren’t part of a good Affiliate program.

This is because it’s in the program that you’ll find all the necessary tools to boost your sales, and, of course, the products you’re going to promote.

There are several online platforms that have an affiliate program, so it can be difficult to choose which one fits you the best.

To help you, here are the key features a good Affiliate program needs to have:

  1. A large number of registered digital products;
  2. Good commissions;
  3. The possibility to sell anywhere in the world;
  4. Ease to find products that suit you;
  5. Possibility to evaluate products so you know which ones have the most sales potential;
  6. Product information provided by Producers so you know exactly what to promote;
  7. Possibility of creating special offers such as a bonus ebook format, infographic or any other material that you want to give to buyers;
  8. Flexibility to create your own campaigns and adapt them according to your audience;
  9. The guarantee that you’ll receive commissions for every sale you make;
  10. Access to advertising material made by Producers;
  11. Real-time reports to keep track of all your sales information so you can measure your performance.

5. Decide on which products to sell

When it comes to choosing the product you’ll promote, in addition to thinking about the area you’ll tackle, it’s also important to take into consideration the following:

The material you can use

It’s important to know, for example, the number of alternative pages made available by the Producer and if the product has a registered domain.

That way you can better understand who are the customers you need to work with.

Well-structured offer

Take into consideration if you, personally, would be convinced by the offer of the product you have chosen to promote.

Also, make sure that the offer was well structured to show to your audience that that product really delivers what it claimed to.

Product temperature

Think about the strategies you’ll use when choosing the product you want to sell. This will help you determine the best temperature for you.

For example:

If you’re a specialist in paid traffic, you can choose a product with a slightly lower temperature, since you will invest in paid ads.

Now, if you already have an audience, look for a product with high temperature because you are more likely to be able to sell it to your audience.

Analyze the seasonality of demand

We talked about using Google Trends to check out trends, right?

This is very important when choosing which product to promote, as it will help you understand if it’ll be sold seasonably or all year long.

In addition, you will be able to understand the best time of the year to promote the product you have chosen.

Affiliate Support

Prefer products which give you easy access to Producers or Affiliate Managers.

That way, whenever you have questions, you’ll be able to get in touch quickly with those who understand more about that product.

Commissioning rule

Understand what the commission attribution rules are. This way, you’ll know exactly when you’ll get a commission, whether when it’s first or last click.

This is key for you to choose whether you’ll work with paid or organic traffic, for example.


Finally, choose a product that you trust wholeheartedly. That way, it’ll be much easier to talk about what you are promoting.

Don’t simply think about which product can make you earn money the most.

Start making money as an Affiliate

These are the first steps you need to take to get started as an Affiliate.

As you may have concluded, anyone who is willing to learn more about the digital market and who wants to develop online sales techniques can promote products on the internet.

Promoting digital products is a great way to start your own business and still work from anywhere.

Would you like to learn more about the Affiliate world and get inspired to find your path to financial freedom? If so, check out our free ebook with the success stories of three Affiliates who started from scratch and managed to turn their lives around.