Personal Marketing: learn how to blow your own horn

See what you need in order to stand out from other professionals!

Personal marketing - Image of a person looking at his reflection as a king at the mirror

The job market is increasingly competitive and it’s no longer enough to have only technical skills to be able to stand out professionally. You have to go further and toot your own horn! With this in mind, if you want to get ahead, it’s time to improve your personal marketing.

But do you know what Personal Marketing is?

Personal marketing is composed by a set of strategies that aim to enhance your professional and personal characteristics.

It is not about creating a fake profile, but highlighting the aspects that are more relevant about you and the work you are developing. With the right strategies of personal promotion, you will be able to stand out, no matter your field of work.

If you still don’t know how to make your personal marketing and how to take advantage of this strategie, follow our tips and start now!

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  1. Have a clear goal
  2. Define your target audience
  3. Participate in events in your area
  4. Always keep your LinkedIn page always
  5. Keep a blog to built your authority in a certain subject
  6. Go beyond the scope of your job
  7. Take credit for what you do
  8. Keep extracurricular projects
  9. Look for specialization
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What is personal marketing?

Personal marketing is a strategy that serves to strengthen the image and reputation of a professional in the job market. When applied correctly, it helps to generate authority, transforming these professionals into a reference in their niche.

It’s no use being an excellent, competent, punctual, and efficient professional if nobody knows it. It’s necessary that your colleagues, managers, suppliers, customers, and other companies know and value your capabilities too.

And that’s where personal marketing comes in!

Through various techniques, such as content production, participation in events, and the development of good networking, you can create a differentiated and influential image in the corporate world.

It’s the famous “tooting of your own horn.”

And contrary to what common sense might tell you, this strategy is not limited only to freelancers,  or those looking for a job. Any professional, even one who is already employed, can benefit from personal marketing.

But, we’re not talking about ego-inflating or personal vanity. Personal marketing works with real characteristics, in order to positively highlight people’s values ​​and potentials.

Why invest in personal marketing?

Imagine the following situation: Cici is an entrepreneur with a vast technical experience.

For years, she has looked for qualifications to achieve better results in her business and she has developed important abilities for her position in the market. Nevertheless, she couldn’t stand out professionally among so many other professionals in her area.

In time, she noticed that there were other professionals on the same professional level she was, or even with fewer abilities than she had  and could bring more attention to themselves. All of these thanks to what they did with their personal images.

The Cici we have just presented is a fictional character, but she represents a lot of real people.

We use this story just to show that, more than technical qualifications, it is important to sell your own image.

The labour market is filled with great players in all the segments and, to stand out, it is necessary to show why you stand out among you competitors.

With personal marketing, each professional is capable of developing their own public image, making it more and  more appealing to future employers.

And for entrepreneurs, the investment in personal promotion should be even more present. As the saying goes: “you never get a second chance to make a good first impression!”

The more you work on your image, the greater the chances of your business being noticed not only by the market, but also by those who matter the most, your potential clients.

What is personal marketing good for?

If you still doubt the power that personal marketing can have in your professional life, we have separated the main results that you can achieve with it.

Calling attention to your work

Getting a promotion or your dream job is easier when you can attract more attention to your work. If no one knows what you do and what results you’ve achieved, you’re unlikely to be valued for your efforts.

With a personal marketing strategy, you can more easily highlight what you do and achieve, whether through a personal blog, social media, or a portfolio.

Show your skills

Speaking of portfolios, they are one of the best ways to show others what your skills are and how you apply them in your work.

In addition to showing the results, a portfolio can also document the entire process of creating a project, from the birth of the idea to the final execution.

Thus, other professionals, customers, and companies get to know your work style and your professional achievements.

Generating authority and gaining trust

When you draw more attention in your niche market and are able to demonstrate your skills, you gain more authority and trust from colleagues, companies, and customers.

Personal marketing allows you to show your skills and strengthen your relationship with your consumer. That way, they’ll feel confident about contracting your services.

How to do personal marketing

First things first: it’s important to highlight that personal marketing is not a single action, but is way more related to a set of habits followed by the professional.

This is why the work should be continuous, with integrity and coherence, conveying reliability to the market.

Successful professionals know really well the importance of showing a well-constructed image so they can be remembered and respected as figures of authority in their field of work.

Of course there are a few tips that might help you improve the way you promote yourself, and this is what we are going to talk about. Here are the best strategies that you can start applying right now:

1. Have a clear objective

If you’ve read anything about marketing, you know that before putting a strategy into practice you need to clearly define the objectives and goals you hope to achieve.

The same applies to personal marketing. Without knowing where you are going, it’s practically impossible to plan out the path that you’ll follow.

So, set clear and attainable goals for your personal brand. It could be expanding your network of professional contacts, getting a promotion, or a job with your dream company.

From this, you can draw a plan with the actions that need to be taken to reach this goal.

2. Define your target audience

With the objective defined, the next step is to know who to direct all your personal marketing actions to. Is it for professionals in your area? Or for suppliers and other companies?

Depending on the target audience of your message, the way you communicate things may change. Highlighting your professional skills requires different efforts when you talk to customers and managers, for example.

After defining your audience, research a little more about them, the channels they use most, how they behave, what they share, who they follow, etc. This way, you’ll feel confident when approaching these people.

3. Participate in events in your area

One of the most efficient ways of personal promotion is the constant participation in events related to your field of work. This is important because those events  foster networking , contacts and professional connections that might endorse you as a professional in the future.

No matter your segment, keep an eye out for events and opportunities that the brands that you follow participate in, and promote on social media.

This could be an opportunity to connect yourself to professionals that you see as references and, who knows, leave an open door for future partnerships.

4. Always keep your LinkedIn page always

When it comes to social media, LinkedIn in the one that stands out the most when we talk about personal promotion. But contrary to what most people think, it is much more than a networking site for professionals looking for placement in the market.

With LinkedIn, it is possible to establish connections with other professionals, which makes the platform an excellent environment to attract business partners.

To stand out in this platform, it is important to keep your profile always updated. More than simply creating an account, it is necessary to spend time building a profile with the most relevant information about yourself and your work.

If you are a blogger, for example, you can share your blog posts there and, if possible, write specific content aimed at people who use the channel.

5. Keep a blog to build authority in a topic.

Blogs are great tools to sell your image.

Start a blog that presents to your readers what you do, creating relevant content that really inspire and help you target-audience.

The more value you generate to your readers, in texts or rich materials, the better will your be image in your field of work.

6. Go beyond the scope of your job

Many highly-qualified professionals lose ground in the market by being limited in their own field of work.

For you to develop your personal marketing well, it is necessary to go beyond the scope of your job. Which means, do more than what your job description states.

Offer yourself to help people in other fields, show interest in tasks that other professionals perform, and try to absorb all kinds of knowledge that might be useful for you to carry out your work.

7. Take credit for what you do

One of the biggest mistakes made by professionals, especially when they are starting out, is not taking credit for their work.

Personal marketing depends on the way you position yourself in the market. Everytime you achieve a positive outcome, make sure you take credit for it, celebrate your victory and make your success stand out.

Take care so you do it in a natural manner and without outshining anyone in your team, because there’s a thin line between being confident and arrogant.

8. Keep extracurricular projects

To present a good image of yourself, it is interesting that you invest in extracurricular activities that go beyond your field of work.

Learning more and more about something you do, discovering new trends or interacting with other professionals, the activities and extracurricular projects enable you to add new experience to your resumé as a professional or entrepreneur.

9. Look for specialization

You can be the best professional in your line of work, but there is always something new to learn.

Constantly looking for specialization is ideal to prevent from lagging behind, especially in markets that are in constant change , like the digital one.

Follow blogs of your segment and keep an eye out for the new versions and tools that you already use daily.

Are you ready to do some personal marketing and become the best version of yourself?

Thanks for reading, and see you soon! :)

This post was originally published in January 2018 and has been updated with more complete and relevant information with the help of Roger Darrigrand