Precautions on social media: 9 blunders you should avoid

Precautions on social media: 9 blunders you should avoid

Social media is great but if poorly managed they can cause huge damage. Read our post and check out 9 blunders you must avoid on social media!

Do you know which precautions on social media you should take to improve your relationship with users who follow your profile?

Facebook, Twitter, Instagram and all other social media websites are great communication tools. After all, they help us be connected to people from all over the world.

However, when the thin line between public and private is crossed, we need to think harder about what we’ve been doing.

Being able to share results is great, especially when this is related to our professional life. However, what’s been happening is the constant exposure of everything we do, even if it’s not related to our products or services.

That’s why, thinking of possible losses caused by the poor use of these tools, we’ve brought 9 blunders you should avoid on social media.

Precautions on social media

Have you ever heard the expression “you can’t be too careful”?

On social media, this saying is both precious and truthful.

Despite being great channels to network and broaden your communication, many people don’t know how to manage their social media well. And this can be dangerous especially for people who have an online business and intend to become an authority in the digital market.

That’s why you need to take some prevention measures on social media.

Knowing how to use social media safely will make your profile more entrepreneurial and can increase your sales.

Check out blunders we make on business profiles and that we need to avoid now!

1. Posting personal content

One of the biggest blunders people are constantly making on social media is publishing personal information.

If your profile is personal, you can (and should) post information about you but you should do it with caution. Some people end up posting everything on social media and forget about their privacy.

Too much exposure of your daily activities and your friends and family is something dangerous. Remember that social media connects people from all around the world, and some ill-intentioned people may see everything you post.

However, if you have a business profile, meaning that your profile represents your business, it’s extremely unnecessary and rude to post personal content.

If you want your brand to be recognized, talk as an entrepreneur and representative of your service. Posting images of your friends, family members, and even yourself performing non-business tasks isn’t a good option.

Examples of bad usage of social media are common on Instagram. This network has a feature called “Stories”. There you can post images or 15-second videos that show what you’re doing at that moment and are only available to the users for 24 hours.

This is another great way to send information about your product or service, right?

But the problem is that some people forget that they are connected to their business Instagram and end up posting their personal life on Stories. Therefore, it’s very common to see business profiles with videos and images of personal moments.

This isn’t what followers of your brand want to see. By posting content like this, you may get people to unfollow your social media because they think what you share isn’t what they want to see.

So, one of the prevention actions you can take is separating your personal profile from your business one.

2. Being controversial

We all have different opinions or even the same one about different subjects, controversial topics included.

However, posting your point of view about everything isn’t a good strategy for people who have a business profile on the Internet. Especially if the topics discussed aren’t connected to your business.

But, whenever it’s necessary that your company issues a specific opinion about something that you know it can be controversial, remember to analyze the context very well.

You need to keep in mind that, whichever side you take, your statement will be considered by everyone who follows you on social media.

That’s why you always need to do some research on the national and international context before issuing an opinion about a controversial topic. Therefore, you can preserve the image of your business.

3. Sharing other people’s information

Cases of success and information of clients that know and like your services are great resources to call the attention of other people who don’t yet know your business.

However, it’s always important to get people’s authorization before posting anything related to them. That’s why you should never post images, messages or testimonials from other people without their consent.

Besides, you shouldn’t share content that can make someone look bad. Cyberbullying is considered as virtual harassment, therefore, you don’t want to be associated with it.

It doesn’t matter if the information is about public figures and if the topic has already been discussed online, never provide content that it’s not truly yours.

4. Publishing too much

The technique of posting lots of content on the same day or in short periods of time is known as overposting. It’s one of the techniques people use the most on social media because they think it’s important to provide a lot of content.

However, you should be careful!

Imagine how uncomfortable it is for your customer to scroll down her newsfeed and only see posts from the same brand. That’s exactly what the user feels when you post too much in one day.

Think about user experience. It’s likely that when she logs in to social media, she wants to have access to diverse content.

So, if she notices that throughout the day she is only getting post notifications from your brand, she can get annoyed and unfollow your business on social media.

Quantity is not always the same as quality. Just like engagement and conversion. So, remember to avoid overposting and, if you have already done that, analyze the need to delete some posts and repost them later on.

You can also read our post on editorial calendar to learn how to schedule your posts.

5. Leaving security exposed

Information such as bank data, localization, and purchase of goods shouldn’t be shared on social media.

Even if your profile isn’t personal, financial activities and even places you visit or usually go to don’t need to feature on your profile.

For a business profile, never make public that there’s no one working if you have a place of business and employees.

Besides, if you need to provide bank information, make sure it will be secure. Most bank transactions are encrypted by a security system. So, always update the security certificate on your page and computer.

It’s also interesting to check with your bank what kind of transactions may be made online and which information you can safely provide.

Keeping your online security is a precaution you must always have on social media.

6. Clicking everything you see

We know that for lots of things online we need to click many links, and that’s not a problem. The true problem is accessing all suggested links without even researching if they are secure.

Even if well-known personalities suggest you click on specific links, do not believe everything you read.

A lot of information shared, especially chains, have malicious links that are able to infect your computer. Thus, your personal information and even your business’s get exposed, causing great losses.

Remember to click only links from reliable websites and always keep your antivirus software updated and screening your computer.

And pay attention to the links you suggest on your page. Make sure they take users to a suitable website and don’t infect your followers.

7. Poor writing

Proper, grammatically-correct English isn’t the easiest of languages, but I’m sure you can speak it.

So, if when writing you still have difficulties with language rules, try to make your writing simpler. Choose words that are easy to understand and always research if you have questions. Nowadays, it’s possible to find great online dictionaries that can help you with this task.  

If for personal profiles gross grammar errors aren’t acceptable, imagine what it represents for your business profile!

It’s always important keeping the focus and you need to show that your brand is professional, even on social media. So, pay attention to how you write.

A good tip to avoid grammatical errors is revising your texts. After you write, read it. But besides you being the only one to read what you’ve produced, ask another person to read it too. A different set of eyes is always good to notice possible mistakes that we may have let slide.

8. Not being professional

A lot of people forget that almost everyone has Internet access and end up releasing information that may harm them professionally.

If you’re connected, one precaution you should always take on social media is assessing how you’re coming across.

Can you show who you really are? But is it possible that something you do gets in the way of your career?

Imagine, for example, a nutritionist that shares on her social media pictures and video of herself eating and drinking things that she tells her patients not to consume.

Of course, people have free will and this nutritionist can have a pizza or a burger once in a while. But is it necessary to post this kind of information if she has a business profile for her practice?

Common sense is a must in this kind of situation.

Even if you don’t want to, people make connections between companies and their owners. Therefore, you’re the face of your business.

So, always have the same posture you have on your day-to-day and think about how you want to come across in the market you’re in.

Take care of your professional image!

A business profile always needs to be transparent and make clear your field of expertise. Let your audience know which services or products you’re offering so that no one feels injured when they get in contact with your brand.

9. Not replying to users

Another precaution to take on social media is answering all users who interact with your brand.

Many times we’re concerned only with clarifying questions and answering complaints made on our business profile. However, it’s very important to give attention to positive comments.

When a person gets in touch with your brand via social media, it means that she is interested in talking to you.

So, answer all comments made on your business profile thus stimulating the interaction between users and your business.

Besides, get into the habit of thanking the compliments. This can educate your followers who will start to use your social media for something other than complaining.

Taking precaution on social media: measures

If you’ve got up to this point, you’ve noticed that social media are great tools to promote your products and services, to talk to people from all over the world, and even to share information about yourself.

You also may have understood that, if poorly managed, social media can tank your image and your business’s. So, you need to take some precautions.

Know that not all information you share may be in your favor. It can even be troubling.

So, try to avoid at your best the 9 attitudes we’ve shown you on this post! Then, it will be possible to use social media more wisely and with more responsibility.

Do you take other precautions on social media? Share with us in the comments the attitudes you’ve been avoiding.

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