Registering a domain in 2020: A complete guide on how to register a website

Registering a domain in 2020: A complete guide on how to register a website

Having your own domain is important to give more authority and professionalism to your business. Check out the steps we’ve prepared.

You probably already know that an online presence is a must-have for every entrepreneur, don’t you? In this sense, having your own website can help your business reach the audience more easily.

The problem is that, when it comes to creating a website, many people turn to website builders, such as WordPress. Although these tools are helpful when creating a webpage, they don’t allow you to customize the address. So, it will always end with “wordpress.com” or something like that. And let’s be honest, this doesn’t convey an image of professionalism.

The solution is to register a custom domain. And believe me; this is easier and faster than you think.

If you still don’t know how to do it, keep reading this article. We’ll present the steps to help you register a domain and a few tips on how to choose the perfect domain name.

What’s a domain?

A domain is an address that identifies a business, brand, or person online. It works like the business’s online name.

Every domain consists of a name and an extension:

  • companyX.com
  • Name: companyX
  • Extension: .com

In the case of Hotmart’s website, the domain is hotmart.com. So, the name is hotmart and the extension is .com.

domain hotmart.com

There are several types of extensions available on the internet, but the most common and recommended for businesses and entrepreneurs is .com.

What is the difference between domain and hosting?

This is a common question among many digital entrepreneurs.

As we explained earlier, the domain is your business’s online name. It’s with this address that your audience will access your website. And by registering a domain, you guarantee the right to use this address.

But besides the domain, you need a place to store all of your website’s data, such as the text, images, and videos. And it’s important that this place always is connected to the internet.

And this is where hosting comes in.

With a hosting service, all of your webpage’s files are stored on a server, which is a very powerful computer especially prepared to store websites.

This way, your website will be ready to be accessed 24/7, just enter the domain name.

Why do you need to register a domain?

You have probably seen a lot of websites with long addresses, containing more information than merely the company name.

The following are examples of web pages that don’t use their own domain names and were created on website builders, such as:

  • www.mysite.wordpress.com
  • www.yourbrand.blogspot.com
  • www.mybusiness.wixsite.com

Platforms such as WordPress or Wix allow anyone to create a website without the need to register a domain. And to do so, they “lend” you an address.

The problem with this, as you might imagine, is that it makes your website look amateurish, hurting your business’ image.

But that’s not all; there are other advantages to registering a domain. Check it out:

  • Credibility and authority: Having your own domain shows that your brand is serious and trustworthy. Besides, those who access your webpage will know that you have invested to offer a safer experience.
  • Promotion: Promoting a blog or website with a simple and straightforward domain is much easier. Moreover, your audience will be able to memorize your address more easily.
  • Search reach: Google and other search engines give preference to websites with their own domains. In other words, by registering a domain, you have better chances of appearing on the first search results page.
  • Your own email address: Another benefit of having your own domain is being able to have personalized email addresses with your company name (e.g. email@yourcompany.com). This small detail gives your work a more professional touch.
  • Brand protection: Theoretically, anyone can register a domain with their brand’s name. In other words, registering the domain is a way to protect your brand and ensure your business’s position and reputation on the web.
  • Low cost: Contrary to what many people think, having your own domain is quite cheap, with prices starting at USD $40.00 a year depending on the service you use.

Domain registration steps

As you can see, having your own personalized domain is critical in helping your business gain relevance and authority on the internet.

But how do I register a domain?

Check it out below:

Registering a domain with other extensions

If you wish to personalize your address even further you can use additional services.

The easiest way of doing this is through a hosting service, such as HostGator, GoDaddy, UOL Host, among others.

Most hosting services allow you to check if the domain name is available, providing suggestions if the address has already been purchased.

After you find an available address, just follow the instructions provided by the hosting tool you choose, enter the requested information, and make the payment.

Choosing the perfect domain name for your website

Choosing the right address is as important as registering the domain. The wrong name can jeopardize our entire strategy and put your brand’s authority and trustworthiness questioned.

With this in mind, it’s important that you take certain precautions when choosing a domain name:

  • Avoid using symbols and numbers
  • Prefer short domains, but that still inform what the website is about
  • Choose an extension that makes sense for your business model (“.edu” for an online course, for example)
  • Use your brand’s name in the domain
  • Avoid addresses containing the name of other brands.

Easy, right? By following these tips, you won’t have any trouble when registering your domain and going online with your website!

And remember: choose a domain name that makes sense and represents your business well. After all, it will act as your business card.

And now that your domain has been registered, it’s time to start publishing content and get your website running. So, make sure you read our complete post with the best tips on how to produce web content.

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