11 tips to sell more at Christmas

11 tips to sell more at Christmas

Check out how to take advantage of this commemorative date to end the year on a high note!

Do you realize that there is less than a month left in 2018?

It seems like only yesterday we were celebrating New Year’s 2018 and in the blink of an eye, Christmas is here, once again.

Those who have their own business might be thinking, “Have I used up all my sales efforts and now there’s no more time and opportunities to make a profit?

If this is what you’re thinking, we’re here to tell you that you still have time to dedicate to your business and sell more in 2018.

Of course, it may seem like you’re out of time, but if you start getting ready today, you might have results that you on which weren’t counting.

Here’s how to get ready:

Índice
  1. Prepare your sales team
  2. Create opportunities that cannot be missed  
  3. Offer new payment terms
  4. Use psychological triggers
  5. Offer wishes, not products  
  6. Provide gift suggestions
  7. Have a fast support team
  8. Prepare your stock
  9. Offer bonuses
  10. Think about design
  11. Focus on after-sales

1. Prepare your sales team

Christmas - image of a sales team

Christmas is the time of the year when people are more willing to go shopping.

However, since the number of shoppers increases tremendously in both physical and online stores, this may create a certain discomfort for customers.

This is the time when you need to be well prepared, and nothing better than to train your entire sales team for it.

Start talking to your team right away, and explain that now, more than ever, they need to be agile and fulfill the wishes of buyers as best as possible.

In addition, it is very important to focus on service cordiality, since it’s very important to make sure the buyer’s experience is the best possible so that later, the person feels like buying from you again.

2. Create opportunities that cannot be missed

Christmas - image of a man buying on the internet

We know that it’s still early in the month and that there are still 20 days left until Christmas.

But believe me, if you want to stand out, this is the perfect moment.

Take advantage of the beginning of the month to create offers that your audience cannot miss.

Early in the month, preferably during the first days of the week (Monday and Tuesday) are the ideal moments to offer something new.

This occurs because we are more willing to make changes and purchases as soon as a new cycle begins.

User the Holidays to give bonuses related to this time of the year, in other words, offer discounts that will only be valid up to the December 25.

The important thing here is to show your audience that if they buy now, they will guarantee offers that they won’t enjoy during other times of the year.

3. Offer new payment terms

Christmas - image of a wallet with money, cards, Christmas decoration and behind it there are documents

If you usually only offering one form of payment for example, how about using Christmas to diversify more?

This is a good time to test new conditions and forms of payment.

Perhaps you’ve never offered payments via bank payment slip and end up losing sales because of it.

Of course, it all depends on your sales strategy and therefore, it’s not always possible to offer other conditions.

But if you have this possibility, why not test it?

Hotmart producers can rely on HotPay, our exclusive payment system, which can be used for the following:

  • Send notifications;
  • Give discount coupons;
  • Have a record of purchase abandonment;
  • Make payments with 2 cards;
  • And several other features.

4. Use psycholocal triggers

Christmas - image of a woman and a scan pointing her brain, inside the brain there is a gift

Have you ever noticed how certain advertisements seem to speak directly to us?

This is especially true when certain psychological triggers are activated.

There are certain signs that have already been memorized by us that directly influence our purchasing decision and make us choose between one product or other.

In order to be prepared to sell more at Christmastime, these triggers are crucial.

The Holidays are the ideal period to start thinking about what we wish to do the following year.

Therefore, there’s nothing better than showing your customers that your product is what they need to start 2019 on the right foot.

5. Offer wishes, not products

Christmas - image of a girl thinking about an idea and around her thera are hearts

Whenever we purchase a product, most of the times we choose one and not the other from the competition, not only because of the product itself, but also especially due to the benefits from making that purchase.

We’ll give you an example to make it clearer:

If you sign up with a gym, you probably don’t choose it because of the excellent equipment it has. You also take the following into consideration:

  • Its proximity to your home or work;
  • Available hours for your workout;
  • Qualified instructors;
  • Recommendations from friends or family;
  • Results observed in other people (social proof);
  • Among other benefits.

This means that the advertising shouldn’t be only of the product, but also of the entire value that your offer delivers to those buying from you.

So, this Christmas, don’t offer only an online course or an e-book on how to make desserts, for example, but an opportunity to surprise their family during the Holidays with mouth-watering desserts.

Do you notice the difference?

6. Provide gift suggestions

Christmas - image of a computer with christmas gifts on the screen

How about getting out of your comfort zone and post something completely different from what you’re used to?

A good idea here is to create short lists with gift suggestions, either on social media or on your blog.

Many people don’t know what to give as presents to friends and family.

You can help your audience and also reach new people by providing different suggestions. Among these tips, you can place your product and even include a link on your sales page if your readers are interested in buying.

But be very careful here!

We’re not talking about advertising your product all the time but to actually create a list that will help people find this type of content.

So think about gift suggestions that are useful for those reading it.

One good idea is to use your niche for this. For example:

If you have an online course about self-makeup, you can create a list with the products that are most sought, how much they cost, and the stores where people can find them, and within your list, you can also offer your course.

Use your creativity but always think about your persona’s advantages.

7. Have a fast support team

Christmas - image of two people using the computer with headphones

There’s no point in training your sales team, having good advertising, selling more, but having a lot of returns or customer dissatisfaction.

This is also the time to worry about the quality of your support service.

Are customer questions being answered promptly?

Just as people might feel uncomfortable when making purchases, they might also have difficulties during the purchasing process or even afterwards.

Therefore, prepare your support team well so that they can get the answer as many questions as possible.

8. Prepare your stock

Christmas - image of a woman with her thumb up and behind her there are a bunch of boxes

If you have an online store with products that require delivery by mail or even a physical store, pay attention to your stock.

Can you image what would happen if you sold a product that you couldn’t deliver within the agreed time?

Many people are looking for gifts during this time of the year. So it’s inconceivable for you to sell something and no longer have in stock to be delivered in time for Christmas.

Take advantage of the fact that it is still early in the month and place orders in advance with your suppliers.

9. Offer bonuses

Christmas - image of the symbol of digital product in the middle and the icons of videos, documents and e-book around the digital product

How about using the Holidays to offer upgrades to products purchased by customers without charging a high price for them?

Upselling is a technique consisting in improving your customer’s initial purchase.

You can offer a premium product for a slightly higher price than the basic product for example. In addition to helping improve your audience’s experience, you also increase your average ticket.

But don’t even think that you can stop there.

You can create exclusive bonuses for this time of the year and even give other products related to yours as an exclusive Christmas present for your audience.

10. Think about design

Christmas - image of a man meditating and holding icons about design

You probably already know that design goes far beyond a matter of aesthetics.

Of course, thinking about the entire visual part that makes up your online course or e-book is very important to provide harmony to your material.

But in addition to this, design also deals with people’s emotions and is a form of identifying you and your brand.

Take advantage of Christmas to create a closer relationship with your audience.

Make small changes to your campaigns, social media profiles and blog, especially for this time of the year.

And don’t forget to go back to the original theme after holiday season!

11. Focus on after-sales service

Christmas - image  of hands holding as an agreement , icon of discounts, documents and of a support analyst

After putting so much effort into your campaigns to sell more at Christmas, don’t abandon all that work.

Relationship with customers shouldn’t end as soon as they make a purchase.

On the contrary, this is the perfect moment to strengthen this bond for future sales or especially, to have a fan of your brand who can recommend it to other people.

Therefore, invest in your after-sales support and continue with all the work for this month, during the entire year.

If you’ve never thought about this before, you don’t need to worry. We’ve set aside a post with 7 tips for an unforgettable after-sales support.

Good sales and Merry Christmas! 🎄

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