Hashtag: what is it and how to use it on your social media strategy

Hashtag: what is it and how to use it on your social media strategy

Hashtags work as a tag to group content under the same search topic and is quite useful in digital marketing. Learn more about it!

Even for those who don’t have a strong online presence, hashtags are well known. For those who are knowledgeable about social media, they are practically never left out of a post.

Now, did you know using hashtags is a very valuable feature to your digital marketing strategy?

That’s right! Think about it: hashtags serve as markets that help you organize your content — thus the name: hash (#) + tag.

In this manner, posts can easily be filtered and located by your target audience.

In order to better understand how the concept of hashtags is interesting for your strategy results, keep reading!

But after all, what is the hashtag concept?

Twitter is the birthplace of the hashtag. Around 2007, users starting the trend of tagging important words in posts with the iconic hash or pound sign (#).

Social media, attuned to the movement, started placing hyperlinks on the terms highlighted in this manner.

So, hashtags started to work as we know them today: if for example, we type #FinancialEducation on an Instagram photo’s caption, a user who clicks on the term will be taken to another page.

This page gathers all other results that also used the hashtag.

You’re catching the drift, right?

Using hashtags serves as a filter so that users can find all content related to a topic of their interest.

In the case of the example, all posts with this tag will probably cover Financial Education.

Therefore, this feature serves to create “search groups”. So much so that you can follow only the hashtag, instead of a specific page.

The great advantage for digital marketing is that you can increase your strategy’s reach, having your content seen by qualified visitors.

And how do you use hashtags on social media?

Using hashtags isn’t rocket science: just place the hash sign and add the key term after it, without spaces.

However, understanding the particularities of their use in each of the major social networks is worthwhile.

On Twitter

In addition to its traditional use (to group content according to their topics), this social network has the so-called Twitter Chats, in which users create Q&A sessions by means of hashtags. It’s a very interesting way of interacting with users.

The network also provides an advanced search of popular hashtags, with filters for posting date, location and exposure hierarchy by:

  • Audience engagement: #toptrends in the “Featured” tab;
  • Most recent: in the “Latest” tab;
  • Relevant profiles: in the “People” tab;
  • Multimedia presence: in the “Photos” and “Videos” tabs;
  • Content in video lesson or live stream format: in the “Broadcast” tab.

On Instagram

On Instagram, the differential lies in the hashtag suggestion, both for those who insert it, as well as for those who follow it.

When you add the hash sign to your post, the social network suggests several hashtag possibilities for that content, based on popularity.

In addition, users also receive suggestions to follow hashtags related to the content with which they have an affinity —, which is great, since it increases the likelihood of your post being in a search group followed by potential followers.

On Facebook

Just like Twitter and Instagram, results sharing the same hashtag are also groups in the same place.

One interesting use on Facebook is applying this feature in promoting events: you can indicate the official hashtag in the page’s description; and then, add the tag to all posts related to the event.

This way, with one click, users will have access to all the posts related to the event: whether it refers to the technical preparations, or content informing the audience about the subject that will be addressed during the occasion.

On LinkedIn

On LinkedIn, using hashtags still isn’t as popular as on other networks.

However, you can also use them to find topics of your interest, direct your posts and find a potentially valuable audience for your strategy.

Are there good hashtagging practices?

Contrary to what people say, the internet isn’t a no man’s land! At least, not for those who use it for professional purposes.

Hashtags should be applied strategically if you want effective results in digital marketing. Check out a few tips!

Use words or key terms

Don’t use too many words, such as full sentences, but key terms and intuitive words. After all, the goal here is for the hashtag to be easily found by the audience.

In this sense, complex constructions restrict the possibility of a search.

For example, instead of: #WhatAreTheContentMarketingTrendsFor2019, use only #ContentMarketingTrends.

Combine words into one hash sign

Still based on the principle that hashtags need to be found, group all words together into a single hash sign.

When you separate them, as for example: #Content #Marketing #Trends, each term will lead to a different search group, which will make it more difficult to direct the content to the topic of interest.

Track popular hashtags

Keep an eye on popular hashtags on the networks you use. Following them to keep with what’s new is a smart decision, as well as applying them to have your posts included in the most relevant current topics.

There are several websites to do so, such as:

Keep user engagement in mind

Is following trending hashtags a good idea?

Yes! But it is equally important to generate follower engagement.

Therefore, there’s no use in tagging a post with the trending hashtag do if it doesn’t relate to the content.

This about it, you post might appear in a popular topic, but people coming across it will rarely click on it if the content has nothing to do with the topic.

After all, the essence of a hashtag is to serve as a filter for search results.

Review before posting

Lastly, a tip that might seem obvious, but which is essential: review your hashtag before you post it.

A simple spelling mistake will make your marketing strategy ineffective, since your post won’t be indexed in the searches of interest.

Are you ready for this great strategy?

Well, now you know the concept of hashtagging, learned about its main applications on the different social media and checked out tips for its proper use.

As we’ve seen, this is a great strategy in order to interact with your audience and obtain more engagement. Are you ready to use it?

And to make sure that you succeed on social media, we’ve selected a post on how to boost your sales on these platforms, click and check it out!

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