What is a YouTube network? Understand its concept and if it’s worth joining one

What is a YouTube network? Understand its concept and if it’s worth joining one

Being part of a YouTube network can help you when it comes to producing your content and give you access to a number of benefits!

Gaining prominence on YouTube isn’t easy. After all, countless content is posted daily on the platform. However, there’s a way to make this process easier, which is by joining a YouTube network.

Through it, YouTubers can focus only on maintaining the pace of content production on their channel.

Meanwhile, the network handles all the bureaucratic and boring parts of the work. It is usually an association that benefits both parties.

And in order to help you understand a little more about these networks, and whether it’s worth joining one, keep reading our article. In it, you’ll find out what the youtube networks offer and how they work, in addition to a few examples.

What are YouTube networks and what do they offer?

Youtube Networks, also known as multi-channel networks (MCNs) are companies that operate without any link to YouTube. By joining one, YouTubers enjoy several benefits, in addition to having the network as their intermediary on the platform.

Each network offers a set of distinct advantages. Overall, content producers can count on support and consulting, managing their channel, dealing with copyrights on YouTube, among other benefits.

And since YouTube itself isn’t capable of actively supporting all channels, these networks also act as a direct relationship channel with YouTubers, tremendously facilitating work on the platform and coordinating possible collabs between one creator and another.

But of course, these advantages aren’t free. In order for YouTubers to take advantage of this entire structure, these networks charge a percentage of all gains obtained from AdSense of each monetized video.

Is joining a YouTube network worth it?

Despite the many advantages provided by the networks, there are also disadvantages.

First of all, because these networks are independent from YouTube, the platform is not responsible for any losses YouTubers may suffer.

In other words, in the event of a disagreement between the content creator and the network, the contracting party will have to deal with the situation directly and solely with the network. And depending on the outcome, the YouTuber will need the assistance of lawyers.

Besides, joining a network doesn’t guarantee that your channel’s revenues will increase. This is because the work done by a network generates much more impact on YouTube’s visibility and search rankings.

YouTubers’ gains depend on the videos being monetized — by AdSense or advertising. And since the network charges a percentage of the profits, creators might end up spending more on maintaining their services than they actually earn.

For these reasons, each YouTuber should carefully analyze the pros and cons of this union before deciding to join.

The top 5 YouTube networks

In this topic we explain, in a general and concise manner, the top networks operating on YouTube, the company behind them, which famous channels are on these networks, and the type of content they accept. Check them out below!

1. IGN

The result of the union between IGN Brazil and Paramaker network, the IGN Network is a YouTube network created to provide support to millions of the platform’s gamer YouTubers.

IGN already operates as a content creator, making news videos about pop culture and games. The network was created not only to provide support to YouTubers in this segment.

It also has its own channel where entertainment videos linked to videogames are posted. So, while the network promotes the YouTubers’ videos and provides them with the necessary support, they also promote the network’s content.

2. Maker Studios

Maker Studios is a YouTube network with a few sub-networks. Acquired by Disney, the company has been known for offering excellent support to its partners.

Among this network’s largest sub-networks are Polaris and Paramaker. The former is focused exclusively on the gaming niche, of which several YouTubers who produce this type of content are members.

Paramaker, on the other hand, was the result of the merger with Maker Studios. Currently, the sub-network is working on innovating the production of audiovisual content on the internet, being associated with the IGN gaming network.

3. Fullscreen

Fullscreen is a YouTube network providing support for the platform’s many channels. The company is a subsidiary of Otter Media and doesn’t have a specific niche. YouTubers and channel members range from comedy to music artists’ channels.

International creators, such as RiceGum, Karina Garcia, and others, are network members, receiving multi-platform monetization consulting, fan relations, brand sponsorships, etc.

The network claims that it has helped its creators engage more than 600 million subscribers, underscoring the concept of innovation in how the content is created and distributed.

The major difference is its high technological resources. This allows YouTubers to have a better idea of their channels’ performance.

4. Creative Nation

Creative Nation is a new network that has been doing an excellent job. It manages YouTube channels of all sizes.

Despite not having a large number of partners, the network is able to offer quality services with high revenue.

They also don’t limit themselves to providing support to creators in a specific niche; there are company members in the most varied content genres, although gamers are the majority.

5. Machinima

Initially, the company was a website focused on the broadcasting of online games and other media. Only later did Machinima switched its focus to YouTube and to the various channels on the platform.

The network mostly provides support to gaming channels. It was responsible for popularizing YouTube’s most famous channels, such as Minecraft, Sonic and Mortal Kombat.

Later, the company started investing in channels, in addition to those focused on games, which resulted in the creation of its own music channel, DanceOn.

Conclusion

Joining a YouTube network represents a drastic change. But overall, it’s usually a change for the better.

This service changes how YouTubers manage and work within the platform. They receive all the support from the networks so that their channels can grow and gain visibility.

However, before you decide to join one, carefully analyze the pros and cons of being part of a network. Especially if you have a small channel, since the percentage paid to networks may drain a limited budget.

If you’re able to fully manage your channel on your own, you’ll be doing all the work of a network, receiving 100% of your income. In this situation, joining a network will generate more expenses than profits.

Well, now that you understand what YouTube networks are, and how they work, how about finding out how much a YouTuber earns and what it takes to become one?

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