30 in-demand business ideas to be your own boss

If you dream of being free to choose when, where, and how to work, this post is for you! Learn about 30 in-demand businesses for people who want to have a profitable career and, at the same time, be their own bosses.

In the picture, exemples of business ideas to undertake

When we ask people what their definition of professional success is, many answer right away: I’d like to be my own boss”. And there are lots of different reasons why this is such a common desire. However, when it’s time to think about good business ideas to make your dream come true, it’s difficult knowing where to start, isn’t it?

Do you also want this? Do you believe you have chosen the wrong career? Do you dream of making your own business hours? Do you want to be free to decide the best strategies to reach your goals? Would you like to choose where to work? If you have already thought about starting your own business, this post is perfect for you.

We’ve chosen 30 business ideas that are all the rage right now (and that are, obviously, very profitable). Choose the one that has more to do with you and start planning your business.

In this pos, you will see:

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Business ideas in the food industry; Business Ideas in arts and crafts; Business ideas in fashion; Business ideas in the beauty industry; Business ideas in education; Business ideas in the health and fitness industry; and Ideas for online businesses.
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Business Ideas in the Food Industry

1. A restaurant that specializes in a specific niche

If you think of opening a restaurant, you probably know that there are thousands of options already available in the market. So, the competition is high (and standing out is no easy task, which is true for everything else in life).

However, if you think of a specific niche, the probability of you succeeding are much higher because you’ll have a specific audience to direct your strategies, besides having less competition in the market.

To help you, we’ve come up with some examples:

  • Vegetarian food restaurant (not serving any meat);
  • Vegan food restaurant (not serving anything animal-derived);
  • Low-fat restaurant;
  • Restaurant specialized in serving diet food for diabetics;
  • Salad bar having only organic ingredients;

Notice that, in all these cases, there’s a specific target audience: people who don’t eat meat, people who live by a vegan lifestyle; people who want to lose weight, diabetics, and people who worry about their health and don’t want to eat genetically modified food, for example.

This is an important trend in the current market: focus on the needs of a group of people so you can meet their demands in the best possible way.

2. Selling frozen food

One of the best business ideas for people who want to be their own bosses is selling frozen food, especially when it comes to healthy, nutritious, and homemade meals.

Nowadays, people are paying more attention to the quality of the food we eat and, at the same time, they want fast and practical options (because few people have time to cook for hours).

That’s why selling frozen food is a great option for your own business. If you have cooking skills, this is a good possibility and you can start with little investment, including by bringing in customers who are in your social circle.

3. Food for children

Cooking food for children is one of the best business ideas nowadays because it’s something new and interesting, which catches people’s eyes, especially parents with small children.

According to the World Health Organization (WHO), in 2013, more than 42 million young children were overweight or obese, and these numbers are increasing in time.

So, more and more parents have been searching for healthy options for their kids. The biggest problem, however, is how to compete with the well-known junk food, with their colors and taste that are so attractive to kids.

Therefore, an excellent choice is to prepare healthy food that look and taste delicious for the kids: salads in the shape of fun cartoons, ice cream made out of the fruit, and pack the food in colorful packings, for example.

4. Decorated cakes

Decorated cakes have always been popular and still are today, especially the themed ones with a popular motif such as movies, TV shows, cartoons, bands, and celebrities.

People always look for this product in the most different occasions: birthdays, baptism, weddings, baby showers, and any other kind of party.

It is specialized work and, because of this, you can charge the clients a considerable sum of money, especially when it has a special trait (such as being gluten free).

5. International Cuisine

International cuisine is usually a hit everywhere, especially in our current globalized world: people are more and more open and curious to trying exotic food from other countries.

You need to research and find out which cuisine would interest your audience the most, however, here are some examples:

  • Arabic Food;
  • Japanese Food;
  • Chinese Food;
  • Brazilian Food;
  • Indian Food;
  • Peruvian Food.

6. Gourmet cooking classes

If you’re a gastronomy expert or if you know someone who is, a good idea is to create gourmet cooking courses. Teaching sophisticated and exotic recipes at someone else’s house or a space destined for it (which can also be your own home) is an interesting option.

Another idea is to create an online course and become an online teacher but we’ll get to this later.

Business Ideas in Arts and Crafts

7. Recycled Products

More and more people are going green, therefore, they are looking for options of objects that are less harming to nature.

So, if you’re an arts and crafts person, recycled products can be a great option for you. Here are some examples:

  • Candlesticks and jars out of cans;
  • Notebooks made of recycled paper;
  • Jars made of glass bottles;
  • Shelves made of fruit boxes.

8. Personalized gifts

This is one of the most common business ideas, however, it never goes out of style. Personalized gifts are very attractive and can’t be found in major businesses nor malls. Therefore, if you have the skills, this is an attractive option.

Any kind of product can be personalized according to the tastes and demands of your client. Here are some options:

  • Glasses with the name of the person;
  • Throw-pillows with printed photos;
  • Planners and journals with personalized drawings.

9. Creative packagings

Packagings are, sometimes, the things that call the most attention to the product, whatever it is! So, if you are handy, you can dedicate to creating creative boxes and packagings.  

You can also look for different suppliers to offer your product, and you can start a collaborative relationship or a partnership with them.

10. Necklaces and bracelets

Necklaces and bracelets are never out of style. Furthermore, there are endless designs and styles that can be marketed.

The biggest advantage is that you don’t need a huge investment right away and they’re also very easy to sell products (you can promote them on your social media, places you go to, or sell to your friends, just to get started).

Another idea is to start an online shop with your designs. If you don’t know how to get started, there are several courses and tutorials on the Internet that could help you.

Business Ideas in Fashion

11. Selling clothes for a specific niche

This is a similar case to restaurants specialized in a specific niche but in a different market segment: fashion.

Selling items to a smaller audience can be a good idea to get loyal customers who are extremely loyal to your products. Here are some examples:

  • Pregnant women’s clothes;
  • Plus size clothes;
  • Teenager’s clothes;
  • Kids clothes.

12. Party Dress Rental

Party dresses are usually very expensive and women, in general, wear it once or twice and that’s it. So, a popular alternative nowadays is to rent a party dress.

If you love fashion and have good negotiation skills, this can be the perfect fit for you. You don’t need to have a shop because you can take the pieces to your customer’s house, for example.

13. Style coaching

If everyone compliments you on your ability to choose and match outfits and accessories, a smart idea can be becoming a style coach or personal shopper.

Assessing the clothes customers have on their wardrobe, giving advice on what to buy and where to buy it, or even purchasing some of the products yourself are some of the activities of this professional.

If you don’t want to do it in person, you can also choose to write a blog or an ebook about the subject! We’ll get to this in a moment.

Business Ideas in the Beauty Industry

14. Makeup services at home

Are you talented when it comes to makeup? Have you always been the person who puts on makeup on all your friends when you go out? Have you taken any course about the topic?

So, an excellent opportunity can be offering makeup services at home. To get started, you only need to have some practice and, of course, quality beauty products (and variety, to meet all your clients’ demands).

If everything goes well, you can start your own beauty salon!

15. Mani-Pedi

If you know how to do your nails, mani-pedi may be it for you. However, you need to take a course and have some practice before you start having customers.

The material you’ll need is simple to get, such as cotton balls, nail polish, remover, nail files, and cuticle pusher.

The biggest advantage is that this is a service people do with a certain frequency: usually once a week, or every other week. So, after you get your clients, you’ll never be out of work.

16. Massages

Massages are a very popular service which pleases all kind of people: men and women of all ages.

You need to take a course before you start but you don’t need to put in a lot of investment. Besides, there’s one major advantage: you can work anywhere (even at your home or your client’s) because you don’t need many tools.

A massage bed, some cream, and towels are already enough to get you started.

17. Eyebrows define and design

Eyebrows define and design are services many people look for and they have tons of positive aspects: You need little products to get started, you can do it everywhere, no major investment is necessary.

Besides, you can combine it to other services, such as makeup.

18. Hair and beauty salon

This is one of the oldest business ideas in the book and one that will probably exist until the end of days. Everybody needs this service once no one wants to have a haircut with a professional that is nothing short of excellent.

If you’re talented for this line of work and have little money to invest, you can take courses and tart to work at your customer’s house or even yours.

If your idea is to have something bigger, you can start a beauty salon and hire experts, offering other services such as hair coloring, hairdos, and other hair treatment.

Business Ideas in Education

19. Language school

This is one of the most profitable businesses nowadays. Language schools are everywhere because people need to speak a second language more and more often.

However, you’ll need to have something that sets you apart from your competition: a distinctive teaching method, a specific target audience (such as foreigners), an exquisite physical structure, or classes of an exotic language, for example.

If you don’t have money to invest but you’re excellent in a foreign language, you can start by teaching private lessons.

20. Tutoring for kids

Tutoring for kids is great for people who have knowledge on school subjects: Math, Science, History, Geography, Music or any other.

Of course that, besides knowing the subject, you need to have talent for teaching and a liking for kids and teenagers.  

If you want to try it out first, start tutoring people you know (maybe a sibling, nephew or niece, cousin, your friend’s kids, etc).

21. Create and correct tests

At bigger schools, you can find freelance jobs for specialists in school subjects, who will then create and/or correct tests. It’s not a very well-known job nor one easy to get, however, it’s a good alternative for people who want to work in education without teaching.

Business Ideas in Sports

22. Specialized sports goods shop

If your idea is to have a shop and you love sports, a good option is to combine these passions. You can offer products from different departments, such as tennis, boxing, yoga, cycling, water sports, etc.

A specialized goods shop is extremely profitable but you need to take into account that you’ll need a lot of money to invest at first.

23. Dance lessons

Are you an expert in some kind of dance and you like teaching? Then you can start teaching lessons. In general, you don’t need any tools and it’s possible to teach at parks or any other place you want.

If your idea is to invest in something bigger, you can start your own dance studio and hire professionals for different rhythms such as ballet, hip hop, twerk, and many others.

24. Personal training

This is a nice option for people who have a college degree in a exercise science-related field, once it is a profitable business which requires no major investment.

If you want to do something bigger, you can think of an online program and have video lessons that will reach students all over the world.

25. Gym

If you want a job in the sports department and you have money to invest, one of the best business ideas for you is to start your own gym, with different sports options.

More and more people are looking for this kind of service, since the benefits of exercising are getting more visible and promotion is huge.

However, remember you’ll have to manage different areas, such as purchase of equipment and machine, personnel you need to hire, the rent or purchase of the space, among others.

Business Ideas on the Internet

Businesses on the Internet are, definitely, the best option for people who want to be their own bosses. We’ll show you why:

  • You can work anywhere, since you don’t need to be at one specific place to do your job;
  • You can work whenever is best for you: You don’t need to worry about office hours;
  • You can get clients from anywhere in the world and not only the place you live;
  • You can have Affiliates to promote your products and make sales for you.

26. Ebooks

Writing ebooks is a great option if you want to start a profitable digital business in an easy and fast way.

The ebook, or digital book, is a popular material that Internet users are looking for more and more. In it, you should pass on knowledge you have that can help other people.

Do you love cooking healthy food? How about creating an ebook with your best recipes?

Do you speak French very well? How about creating an ebook with essential vocabulary to travel to Paris?

Do you know your city like the back of your hand? You can write an ebook with tips for tourists!

There are thousands of possibilities!

If this topic interests you, we recommend you our complete guide with everything you need to know to create an ebook and start selling online.

27. Online courses

People all around the world have been turning to online courses more often. The reason for that is that it’s a win-win situation both for students and teachers.


The main benefits for the student are:

  • There’s no need to get out of the house and face traffic to take the course;
  • You can watch the lessons whenever is more convenient, including late at night if you want to;
  • You can follow the lessons any way you want, this way the course is more personalized and fits your needs.

Some benefits for teachers are:

  • You can record video lessons only once and sell the course for thousands of students;
  • The course can be sold around the world instead of only where you live;
  • You can set your work hours;
  • You can work anywhere, even when you’re traveling.

Research shows that e-learning is fastly increasing. Since the year 2000, for example, this market has grown 900%. Plus, almost 90% of American companies offer online courses. And another interesting piece of data is that students in this kind of course learn approximately 5 times more than in other course formats.  

So, this is the best business idea in our list! Any person can turn knowledge or talent into an online course. We’re sure you excel in something and you can help people with what you know. Here, in the blog, we’ve shown which the best selling online courses are: You can read and get inspired!

28. Online seminars

Another format of digital product that people are looking for nowadays are online seminars. The same way there are in person seminars in different areas of knowledge (such as health, education, engineering, architecture, biology, technology, and many others), you can also find them online. Its biggest advantage is that lots of people can attend. And, after it is done, buyers can have access to all the content.

29. Affiliation

Affiliation is one of the most interesting business ideas for people who want to work on the Internet without having their own product.

Affiliates promote products and get commissions every time the Producer makes a sale thanks to their work. Here on the blog, we’ve shown what an Affiliate program is and how it works. We recommend you read it to know more!

30. Mobile apps

If you want to design software and mobile apps, you have an excellent opportunity to work on the Internet and have professional success. There are many success stories in this market, just look at Instagram and WhatsApp to have an idea.  

If you have no coding abilities but you have an excellent idea that might just work out, you can look for someone with the necessary knowledge to partner up

Why don’t you start today?

If you got this far, you already know there are many excellent business ideas if you want to be your own boss. We’re sure that at least one of the options we provided have caught your attention!

However, we don’t want you to keep on dreaming: What do you think of taking the first step to make your dream come true?  

Download our checklist on how to become a Digital Producer!


Ah, and if you liked this text, you should also read 20 lucrative businesses to start without investment. See you next time!