Digital Marketing

12/06/2022

• Digital Marketing

What Is Buzz Marketing, and How to Get People Talking About You?

When potential customers see that other people are talking about your brand, they will be more likely to trust it. This is because social proof is a strong influence on purchasing decisions. Buzz marketing can help you reach a larger audience than other promotional strategies.

12/02/2022

• Digital Marketing

What Is Mobile Marketing and How to Use This Valuable Strategy

As the world becomes increasingly digitized, Mobile marketing is becoming one of the most exciting and innovative ways to reach your target audience. Read the article tolearn more.

mobile marketing

09/29/2022

• Digital Marketing

7 Key Sales Metrics for Your Digital Business and How to Calculate Them

Learn what key sales metrics say about your business!

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7 Key Solutions for Marketing Problems

The Biggest Marketing Challenges and How to Overcome Them

Discover how to overcome the top 7 marketing challenges with valuable insights from Hotmart experts.

People having a strategic marketing meeting

The Top 15 Marketing Strategies to Attract Customers

A marketing strategy is a plan for how you will reach your target audience and achieve your business goals. Learn the ultimate marketing strategies to attract customers!

What Is Buzz Marketing, and How to Get People Talking About You?

When potential customers see that other people are talking about your brand, they will be more likely to trust it. This is because social proof is a strong influence on purchasing decisions. Buzz marketing can help you reach a larger audience than other promotional strategies.

como vender no WhatsApp

9 Effective Tips to Sell on Whatsapp [And What Not to Do on This App]

Learn how to increase your sales with this app.

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Laptop showing an Instagram engagement rate calculator with fields for followers and likes, surrounded by creator posts, like icons and a rising chart

Instagram engagement rate calculator: find your profile’s engagement rate for free

Use our free Instagram engagement rate calculator, understand the formula that adds likes, comments, saves and shares, and learn how to read your rate based on account size.

How to start an Instagram from scratch: a step-by-step guide for beginners

Learn how to start an Instagram from scratch in seven steps, from niche to bio, understand the algorithm and follow a 7-day plan to publish your first posts.

Outbound marketing: what it is, how it differs from inbound and how to apply it

Learn what outbound marketing is, how active prospecting works, the main examples and how to combine it with inbound to sell online courses and digital products.

Entrepreneur working on a lead generation strategy, with a tablet showing a free guide landing page and a board organized into attract, capture and nurture

Lead generation: what it is, types and strategies to attract customers

Learn what lead generation is, the main types of leads and how to attract qualified contacts with organic and paid strategies and lead magnets that help you sell more.

Content creator plans a lead nurturing email flow on a glass board with four email steps while checking the automation workflow on her laptop.

Lead nurturing: what it is, how it works and how to build an email flow

Learn what lead nurturing is, how it works across your sales funnel, and how to build an email flow that turns captured contacts into paying customers.

Desk with a planning checklist, a laptop showing a Black Friday campaign, a November calendar and product boxes, illustrating how to prepare for Black Friday step by step.

How to prepare for Black Friday: step-by-step plan to sell more

Learn how to prepare for Black Friday step by step, from goals and margins to warm-up and post-sale, with promotion ideas and tips for selling digital products.

Small business owner organizes a Black Friday marketing strategy on a planning board with goals and discounts in his store while tracking sales growth on a laptop.

Black Friday marketing strategy: 10 ideas to boost your sales

Discover 10 practical Black Friday marketing strategies, from VIP lists and bundles to order bumps and cart recovery, and learn how to choose the right ones for your business.

Illustration of three smiling characters representing relationship marketing

Relationship marketing: what it is, examples and how to apply it

Learn what relationship marketing is, its pillars and levels, and see how to apply it, measure results and get inspired by real examples from brands and course creators.

Woman in an urban setting using her phone to send WhatsApp messages

WhatsApp broadcast list: what it is, how to create it and how to use it to sell

Learn the rules and limits, the step-by-step to create your list, 40 message templates and how to use the feature to sell digital products.

Two people review color swatches and sketches while planning a marketing strategy

Marketing strategy: what it is, how to create one and marketing techniques to apply

A marketing strategy defines who, where and how you promote what you sell. Learn the types, how to create yours and 20 marketing techniques to apply.

19 marketing tools

Digital marketing tools: the 30 best by category, free and paid

Discover 30 digital marketing tools organized by category, see which ones have a free plan and learn how to choose the right ones for your business.

User-Generated Content

UGC: what it is, how brands use it and how to become a UGC creator

See the types of UGC, how it differs from a UGC creator and an influencer, how brands use this content and how to start working as a UGC creator.