Find out how to start working with Hotmart now

Find out how to start working with Hotmart now

How to start working with Hotmart! If you already work or intend to work in the digital market, you’ve come to the right place.

If you already work or intend to work in the digital market, you’ve come to the right place. It’s time to understand how working with Hotmart is the most efficient way to host, organize, distribute and promote your product online. Most importantly, it’s time to understand why Hotmart is the best platform for you to do all of this.

What is Hotmart?

Become a Producer: Teach what you know

Become an Affiliate: Promote products in exchange for commissions

Become a student: Learn through digital products

What is the starting point as a Producer?

How to create your first product on the Hotmart platform

What is the starting point as an Affiliate?

What is Hotmart?

With more than 5 million students and over 150,000 registered products, Hotmart is the largest and most complete distance-learning platform in Latin America. This means that you can work with Hotmart in different ways. 

Become a Producer: Teach what you know

If you have specific knowledge that you’d like to share, you can use the Hotmart platform to turn this knowledge into a course, i.e., a digital product that can be purchased by other people. In addition to making money, you strengthen your authority in the subject and allow others to learn. 

On the platform, Producers are those who create digital products. For example, let’s say that you’re a math teacher and would like to record videos in order to explain certain topics on the subject; you can host your video classes on Hotmart. So, in addition to being an educator, you also become a Digital Producer who can earn extra income by promoting your product. 

The most amazing thing about this is that you don’t necessarily have to teach the subject in which you trained. Let’s suppose that the same math teacher in our example knows how to play the piano and would like to produce video classes to teach others, this is also a possibility. 

Producers’ have work-place and work-hours flexibility, versatility to create bold content or not, and better chances of generating sales scalability.

Become an Affiliate: Promote products in exchange for commissions

If you have a specific knowledge or would simply like to start making money by working in the digital world, but don’t want to create a product, you can become an Affiliate. 

On the platform, those who help promote other people’s products are called Affiliates. For example, a music YouTuber with an established fan base can promote vocal lessons if this YouTuber believes that it’s relevant for their audience. Those who like the channel and want to learn how to sing will trust the course even more. 

And you don’t necessarily have to be an authority in the subject in order to start working as an Affiliate. If you’re not, but know how to sell, you can promote a digital product.

Working as an Affiliate requires a low initial investment and provides the major benefit of being your own boss. 

Become a student: Learn through digital products

Nowadays, you can learn either in a classroom or outside of it. At Hotmart, you can learn so you can start a new career, make extra money or even for fun or as a hobby. Thus, you can purchase courses that interest you and can watch them whenever you want. 

In addition to being impacted by the courses, you can also search the Hotmart website. Just click on the magnifying glass to search and that’s it!

In everyday life, students have more time and place options in order to acquire knowledge. More importantly, they can organize their studies to adapt to their daily activities.

Can I have more than one profile on the platform? Sure you can! If you want to teach, promote other people’s products and also purchase courses, go ahead! 

What is the starting point as a Producer?

Let’s get a better understanding of how you can work with Hotmart as a Producer, and start making money with digital products.

The first step is the creation of your product. To understand what you need, ask yourself a few questions, such as:

What is the idea I wish to promote? This is especially valid for those who wish to become a Producer, but still don’t know what to create. 

Where are the market opportunities? This is the time to research and focus on understanding the needs of the market in which you want to operate with your knowledge. Searching for niches (areas), the types of audience you want to reach, the products that already exist, etc, is definitely worth your time. 

What should I do about everything I’ve learned? Even if you don’t have an idea yet, write down the relevant points of your study. Also, take the opportunity to write down ideas and possibilities of what you can develop. Don’t curb your imagination! This is when you brainstorm and let your creativity run free. 

How do I put my idea into practice? Now that you’ve created this checklist, it’s time to plan everything and get started. But it’s important that this phase be done carefully. I say this because it’s time to define the following:

  • What is the product, to which niche does it belong and which audience do you want to reach?
  • Product name
  • Product format
  • What effort shall be applied to the content for it to be ready:

With this in place, it will become easier to move forward. So now, I’ll show you what the next steps are.

How to create your first product on the Hotmart platform

Once your product is developed, you need a platform to host, organize and distribute your content. You can rely on Hotmart for all of your digital business’ steps. To show you just how simple the platform is, let’s learn how to create your first product.

1. Access 

If you already have an account on the platform, click on this link. If you haven’t, just create one during your first access.

2. Click on Products

On the side menu, click on Products and then choose the “Register Product” option.

3. Basic information

Now, fill out the fields with your product’s basic information, such as photo, description, market of operation and click on “Next”.

4. Pricing

In this step, you need to choose the currency and payment method, warranty period and the price of your product.

5. Terms of Use

Now, you must review and accept the terms of use. It’s important that your product comply with all the rules so that it can be sold on the Hotmart platform.

6. Fill out the registration form

Click on edit product content item to upload all files.

7. Product page

Configure your product page. Here, you can select an external page or create one generated by Hotmart itself. Just follow the steps to create yours. 

8. Wait for our team’s analysis

After you fill out all of the items, click on Send for an evaluation. If approved, your product will be available to be sold on the Hotmart platform.

Once your product is on the platform, you can further optimize your business with the various solutions to help you develop your marketing and sales strategies even more. 

One of the tools that Hotmart offers is a payment system created for the digital product market, capable of performing thousands of high-performance transactions simultaneously. Fully integrated with the platform and with our unique anti-fraud system, the solution has been sold in over 200 countries.

In addition to all of these benefits, you can sell in more than 12 currencies, offer payments divided into 2 credit cards, create discount coupons and also, take advantage of the opportunity of using local payment methods. 

Another incredible solution provided by Hotmart is the free Members Area, a space where you can organize your classes and also check your students’ performance and engagement by means of simple data dashboards. Below, you’ll find a video explaining how to use the Members Area:

How much do you pay for all this? Nothing! You only pay when you sell!

Have you made a sale? Great! Now, check out the video below on how to register your bank account and withdraw your money. 

Don’t forget: An important point is to monitor the results of your sales and actions. Therefore, Hotmart provides business reports and analysis tools. Thus, you constantly optimize your content. 

Wait, there’s more!

As a Producer, you can also scale your sales with Affiliates. Hotmart’s Affiliate Program, which is strategic for your business, includes the following:

  • Automated and safe affiliation, commissioning and management processes.
  • Features that strengthen the work between Producers and Affiliates, providing more productivity and profits. 
  • Practical solutions to boost sales in your country or in any other country in the world.
  • Data and information to monitor and analyze your sales.

This is a practical way of letting other people also promote your product, increasing your chances of selling more without having to worry about managing commission payments. Hotmart does it for you!

What is the starting point as an Affiliate?

As I mentioned earlier, in addition to being a Producer, you can be an Affiliate on the platform. Let’s understand how to register:

1. Go to

If you already have an account on the platform, click on link that appears on your screen. If you haven’t, just create an account during your first access.

2. Click on Market

On the menu on the left side, click on Market. There, you will find products of various niches and types. 

3. Product Search

You can opt for displaying the “Hottest”, “Most Loved”, “Latest” or “First Sales” products. In order to find the ideal product, use the filters on the side. You can choose the following:

  • Type of Affiliation
  • Price
  • Commission percentage
  • Subject
  • Format
  • Currency
  • Language
  • Country
  • Tools 
  • Affiliation

4. Understand the different types of Affiliation

If your product is 1-Click Affiliation, the Affiliate Now button will appear. From this moment on, you will become an Affiliate and have access to the HotLinks to start promoting.

If your product is Affiliation by Approval, the Request Affiliation will appear. The Producer will then receive a request with the Affiliation. You must wait for the reply of your request. 

Extra tip: Click on the product and study it carefully so you can understand how you can contribute to its sales. Check out some important information, such as media material, sales manuals and other documents that can help you understand the product better and achieve success with your sales.

It’s worth remembering that evaluating actions and sales is essential for any business. Therefore, rely on the business reports and analysis tools. 

How much do I need to pay to become an Affiliate? Nothing! You will automatically receive the commission established by the Producer whenever you make a sale. 

Now that you know a lot more about Hotmart, how about taking a free tour of the Hotmart platform to discover all the tools to make you business take off?

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