Understand the role of a video maker

Learn about all the stages of a video maker’s work!

Video maker – The illustration of a man with his hand supporting video recorder icons, a camera lens and a clapperboard icon.

Video is currently the format most used by companies to promote their products, share content, and especially, interact with their consumers.

Although it is completely possible to produce quality amateur videos, relying on a professional like a videomaker might make all the difference. 

The way people consume content has changed over the years. And the popularity of videos, along with the emergence of platforms that facilitate their distribution, has contributed to this.

This phenomenon reflects directly on how video makers, also know as video editors, work, since they always need to pay attention to the new formats, styles and any type of innovation surrounding the audiovisual field in order to stay tuned to the market.

Therefore, with the purpose of helping you understand what video maker professionals do, we’ve prepared today’s content. Keep reading and check it out!

Who are video makers and what do they do?

These professionals work is part of all steps in the video creation process, and not only the shooting of the video, as we’ll see below:


Pre-production has the purpose of planning the entire project. This is where the entire team, along with the videomaker, will decide what the best approaches will be so that everything can go as planned.

Below, you’ll find the activities performed by a videomaker during the pre-production process:

Participates in brainstorming meetings

Brainstorming is the meeting where the team explores the most varied ideas about the video.

This is where everyone gives suggestions based on their research, to start developing the production.

Help prepare the briefing

Immediately after the brainstorming meeting, comes the briefing development step.

Here, the video maker and the team get together to exchange information and put together the development structure for the video production.

This is also the moment in which each person’s duties on the set will be determined.

Selection of equipment needed in the scenes

The videomaker has the responsibility for determining which equipment and items will be used in the scenes.

After selecting, the videomaker must send the list to the financial department so that they can handle the necessary purchases and leases.

Create the script

Creating a  script is one of the most important tasks during pre-production.

The script will contain all the instructions so that the production processes can run smoothly.

It’s essential that the script is well structured for the success of the video.


Production is the practical part of creating a video.

The videomaker will take care of everything according to the script, in addition to organizing the entire set for filming, from the positioning of the cameras to the lighting.

Learn more about how this process works:


The videomaker’s role here is to make sure that all details for the recording are in order.

He will make sure that the lines, camera movements, audio, cues, and other essential aspects so that filming can go as planned.

And of course, always following the script.

Scene direction

Despite being responsible for directing the scenes, the videomaker doesn’t work alone. Therefore, the entire team present on the recording set will help with this.

The reason for this is that, as competent as the professional may be, possible mistakes and other details might go unnoticed.

Thus, the rest of the team, who will also be paying attention to everything, will be able to identify the mistake and help the video maker to maintain the quality.

And during these moments, he will decide if the best approach is to shoot the scene again or not, as well as change other set details.

Everything to make a successful video.


It is unlikely that a video will be ready without the need for any editing. This is why there’s post-production. It will make sense of everything that was done during the previous steps.

At this time, the video maker will finish the project, making sure that everything is aligned with what had been planned and with the film’s objective.

Among his duties during this stage are:

Taking down the set

Immediately after filming is finished, and before starting post-production, the video maker will take down the filming set together with the team.

This includes properly putting away all materials used, such as cameras, reflectors, microphones, and other items.

Editing the video

Editing is the process where the video maker makes cuts, treats the audio, and adds the extras and special effects. Thus, transforming everything that was done during filming into a single file, in a concise and harmonious manner.

The other people responsible for the technical execution of the filming are also part of this step.

And, in order for the final product to be consistent with everything that was planned and filmed, the video maker will always have the script at hand. This way, he will avoid mistakes from happening during post-production that can compromise the project.

Exporting the content

Finally, after the entire post-production is finished, the video is ready to be shared with the audience.

However, before releasing the finished work, the video producer needs to give one last check to make sure that everything is, in fact, in order.

Still with the script at hand, they will analyze the film, watching it a few times until he is sure nothing went wrong.

And, in order to guarantee even further that everything went according to plan, other people on the team may also watch the finished film.

Thus, they make sure that nothing went unnoticed. With everything according to plan, the video is exported and released.

What kinds of software does a videomaker need to know how to use?

Just like all other creative professions, videomakers also need to have some knowledge of different ways of doing their job. Having several references and, above all, good technical knowledge of their field of work.

Editing, which was mentioned above, as well as the capturing of images, handling of the equipment, audio treatment, and other steps pertaining to audiovisual production, need to be part of this professional’s skill set.

In order to carry out each one of these steps efficiently and correctly, he needs to know how to use a few programs:

  • For treating images, the most used are Lightroom and Photoshop
  • For video editing, Adobe Premiere, Final Cut and Sony Vegas are favorites
  • And if there’s a need to insert motion designs and special effects into the project, the best programs are Illustrator and After Effects.

In certain situations, professionals are required to have an educational background in order to learn how to work with this software. However, it’s possible to learn how to use them on your own.

Understand the difference between a video maker and a filmmaker

So far, you’ve learned about the work of video makers.

Within the audiovisual segment, other professionals also work in the creation of videos, but are called different names.

It’s the case of video makers and filmmakers. Overall, both do practically the same work. The main difference between them is the scale in which they work.

A video maker is usually the video creator who works in agencies or companies with a reduced team and resources. It’s very common for the team to accumulate duties.

For example, a video maker has a team consisting of 10 people, where all of them will be responsible for all the pre- and post-production processes.

Filmmakers, on the other hand, are professionals who have filmmaking degrees and normally work in large movie projects. Therefore, they count on a lot more resources with which to work.

Each production step of the film, from the creation of the script to its completion, is carried out by different teams.

The future videomakers

As mentioned earlier, the production of video content keeps growing, which directly influences the work of video makers.

More and more companies have invested in videos, which creates many opportunities for professionals who work in video creation, since having a videomaker on your team is usually much more advantageous than hiring an outside production company.

Therefore, if you are thinking about becoming a video maker, you can be certain that the market will be full of opportunities for you!

And if you wish to hire a videomaker, we hope that this post has helped you learn more about their work and importance so you can obtain better results with video marketing!

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Also, check out what to pay attention to when buying a computer for video editing.